STARTUP PROTOCOL a guide for digital health startups to bypass pitfalls and adopt strategies that work.

There are lots of founders and lots of ideas floating around to help improve the delivery of healthcare services and positively affect the health of each of us as individuals, as well as groups of patients afflicted by chronic or acute diseases. Unfortunately, many of these ideas never reach their f...

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Bibliographic Details
Main Author: Frank, Sally Ann.
Format: Electronic
Language: English
Published: [S.l.] : PRODUCTIVITY PRESS, 2024.
Subjects:
New business enterprises.
Medical care.
elektronické knihy
electronic books
ISBN: 9781003853343
100385334X
9781032639468
1032639466
9781003853367
1003853366
103263944X
9781032639444
1032639458
9781032639451
Physical Description: 1 online resource

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Table of contents

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100 1 |a Frank, Sally Ann. 
245 1 0 |a STARTUP PROTOCOL  |h [electronic resource] :  |b a guide for digital health startups to bypass pitfalls and adopt strategies that work. 
260 |a [S.l.] :  |b PRODUCTIVITY PRESS,  |c 2024. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
520 |a There are lots of founders and lots of ideas floating around to help improve the delivery of healthcare services and positively affect the health of each of us as individuals, as well as groups of patients afflicted by chronic or acute diseases. Unfortunately, many of these ideas never reach their full potential to improve patient outcomes or reduce costs of care. Sometimes, it's because the idea isn't feasible or scalable. Sometimes, it's because the market isn't ready, or regulators aren't ready. And sometimes, it's just because the founder or founding team has a blind spot (or two). Not only do these hidden blind spots ensure their failure, but in many cases, with better planning or a greater, more holistic understanding of the market forces, the blind spot can be overcome. Or better yet, the founder can realize that their idea is doomed from the start and consider other, better options to solve the problem they are attacking. The goal of this book is to help founders and their teams identify blind spots and avoid the most common pitfalls of starting a digital health company. Having spent time with founders, VC companies, and most importantly, prospective digital health startups, patterns have emerged regarding those startups that are successful and those that die an often slow and painful death. While not a recipe for guaranteed success, having a guidebook of sorts can help navigate the perils associated with building a digital health company and can very likely improve the odds of success. The book will go through the typical life cycle of an early-stage company, from ideation to the first few customer deals, and highlight best practices for tackling the challenges at each stage including: What problem are you trying to solve? And why are you trying to solve this problem? Who will help you build the solution and company? How will you build the solution? How will you pitch your company? How will you sell your solution? And, what does success look like to you, your stakeholders, and your customers? 
505 0 |a Cover -- Endorsement Page -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Preface -- Foreword -- Acknowledgments -- About the Author -- Chapter 1 The Problem -- Summary -- Resources -- Notes -- Chapter 2 The Solution -- Using Known Technology -- Using New(er) Technology -- The Business Model Gap -- Summary -- Resources -- Notes -- Chapter 3 The Regulations -- Data Privacy -- Medical Devices -- United States -- Europe and the UK -- UK -- Singapore -- Israel -- Change Management for Medical Devices -- Software -- Manufacturing and Good Practice (GxP) 
505 8 |a The Value Proposition -- The Tagline -- The Website -- The Business Model -- The Regulatory Journey -- The Allure of Stealth -- Summary -- Resources -- Notes -- Chapter 7 The Pitch -- Personas -- Titles -- Roles -- The Buying Process -- The Deck -- The Current Customers -- The Offer -- The Call to Action -- The Caveats -- Pitching to Win -- Summary -- Resources -- Note -- Chapter 8 The Accelerators -- The Accelerator Basics -- The Right Accelerator for You -- The Correct Fit -- The Application -- Summary -- Resources -- Notes -- Chapter 9 The GTM Strategies -- Product-Market Fit 
505 8 |a Confirming Product Market Fit -- Proof of Concepts -- Clinical Validation -- Pilots -- Land and Expand -- Leverage Early Adopters -- Validation to Production -- Target Audience -- Following Up -- Social Media -- Competition -- Distribution -- Managing the Pipeline -- Summary -- Resources -- Notes -- Chapter 10 The Growth -- Continual Learning -- Continual Networking -- Continual Evolution -- This Is Just the Beginning -- Summary -- Resources -- Notes -- Index 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a New business enterprises. 
650 0 |a Medical care. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781032639468  |y Full text 

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