HOW NOT TO HATE ADVERTISING : a creative's guide to a long and (dare i say) happy career in a... remarkably silly industry.
Written by an award-winning Chief Creative Officer (CCO) and featuring insights from agency and freelance advertising pros, this book is the creative professionals' guidebook, self-help book, and halftime speech/pep talk book all wrapped up in one. It's written for working creatives to hel...
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
[Place of publication not identified] :
ROUTLEDGE,
2026.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781032615707 1032615702 9781040433652 1040433650 9781040433553 1040433553 1032615680 9781032615684 1032615648 9781032615646 |
| Physical Description | 1 online resource (172 pages) : illustrations (colour). |
Cover
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| 020 | |a 1040433553 |q (electronic bk. : PDF) | ||
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| 020 | |z 9781032615684 | ||
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| 024 | 7 | |a 10.4324/9781032615707 |2 doi | |
| 035 | |a (OCoLC)1549666686 | ||
| 035 | |a (OCoLC-P)1549666686 | ||
| 100 | 1 | |a Sonderup, Nick. | |
| 245 | 1 | 0 | |a HOW NOT TO HATE ADVERTISING : |b a creative's guide to a long and (dare i say) happy career in a... remarkably silly industry. |
| 264 | 1 | |a [Place of publication not identified] : |b ROUTLEDGE, |c 2026. | |
| 300 | |a 1 online resource (172 pages) : |b illustrations (colour). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a Written by an award-winning Chief Creative Officer (CCO) and featuring insights from agency and freelance advertising pros, this book is the creative professionals' guidebook, self-help book, and halftime speech/pep talk book all wrapped up in one. It's written for working creatives to help them sustain and succeed in an industry that has plenty to hate about it.This is not a "how to break into the business" book, and it doesn't aim to explain the creative process and how to come up with ideas. Instead, it accepts and expects that the reader has already done the hard part of breaking in and (hopefully) getting some work produced that they're proud of - it's the "what's next" to avoid burnout, filled with practical tips, sage advice, and real stories from an array of people who have definitely hated advertising at some point - but stuck with it anyway.A sort of treasure map that creatives can use to guide them through different stages of their career, this book is pure gold for advertising professionals and students who want to thrive in their chosen industry while taking care of their whole selves, now and into the future. | ||
| 588 | |a OCLC-licensed vendor bibliographic record. | ||
| 650 | 0 | |a Advertising |x Vocational guidance. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781032615707 |