rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Anthropomorphism and animism in advertising
    sub title: persuasive tactics and the influence on consumer behavior
  name:
    name part: Karpin??ska-Krakowiak, Ma??gorzata
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: elektronické knihy
  genre: electronic books
  origin info:
    place:
      place term: enk
    date issued: 2025
    edition: First edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (170 pages) : illustrations.
  abstract: Traditionally, advertisers have assumed that anthropomorphism (seeing a product as human) and animism (seeing a product as alive) are identical processes, triggering the same consumer responses. This book shows that this assumption is incorrect, often leading to misinterpretations in scholarly studies. Through a series of experiments, it reveals that animism and anthropomorphism are two distinct processes with different causes, consequences and implications.While anthropomorphism is well-studied, animism has been largely overlooked. This book is the first to systematically differentiate the two, providing clear definitions and empirical evidence. It identifies specific advertising tactics that trigger animism versus anthropomorphism and examines their persuasive impact. It explores when and why consumers are more likely to animate or anthropomorphize products. These insights help readers determine which process is more effective for different contexts, services and product categories. Additionally, the book includes a comprehensive review of existing empirical studies on anthropomorphism, offering a summary of key findings, manipulation techniques and moderating factors. This resource allows readers to recognize broader patterns in past research and apply them to their work.This novel book offers valuable new insights for scholars across advertising, marketing and consumer psychology in particular.
  table of contents: Part I: Understanding Anthropomorphism and Animism 1. What Are Anthropomorphism and Animism? 2. Traits of Life vs. Traits of Humanness 3. Why Do We Anthropomorphize? Why Do We Animate? Part II: Advertising Tactics for Anthropomorphism and Animism 4. Animism in Advertising: The Power of Movement 5. Anthropomorphism in Advertising: The Power of Language 6. Anthropomorphism in Advertising: The Power of Embodiment Part III: How Advertising Tactics Activate Anthropomorphism vs. Animism and Influence Persuasion 7. The Effects of Movement, Language, and Embodiment on Animism, Anthropomorphism and Persuasion 8. How Different Types of Movement Trigger Animism vs. Anthropomorphism and Affect Persuasion 9. Combining Tactics for Anthropomorphism and Animism: Does More Mean Better? Conclusions Appendix: Review of Past Experimental Research on Anthropomorphism
  target audience: adult
  note: Ma??gorzata Karpin??ska-Krakowiak.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  subject:
    topic: Marketing
  subject:
    topic: Consumer behavior
  subject:
    topic: Anthropomorphism
  subject:
    topic: Animism
  related item:
    title info:
      title: Routledge studies in marketing
  identifier: 9781003657248
  identifier: 1003657249
  identifier: 9781040452899
  identifier: 1040452892
  identifier: 9781040452950
  identifier: 1040452957
  identifier: 9781041108849
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  record info:
    record content source: OCoLC-P
    record creation date: 251007
    record change date: 20251023110351.8
    record identifier: tf-9781003657248
    language of cataloging:
      language term: eng