Integrating marketing and supply chain management : converging paths to holistic business success
"Successful organisations have long recognised the importance of demand-supply integration to maintaining growth and success. 'Integrating Marketing and Supply Chain Management' brings together the two disciplines, marketing and supply chain management, to provide students with a bird...
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| Main Authors | , , , , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Abingdon, Oxon ; New York, NY :
Routledge,
2026.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003650973 100365097X 9781040445921 1040445926 9781040445969 1040445969 9781041096146 1041096143 9781041096122 1041096127 |
| Physical Description | 1 online resource. |
Cover
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| 035 | |a (OCoLC)1547709215 | ||
| 035 | |a (OCoLC-P)1547709215 | ||
| 100 | 1 | |a Fotiadis, Thomas, |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjth43ydft397p7ghvWGQC | |
| 245 | 1 | 0 | |a Integrating marketing and supply chain management : |b converging paths to holistic business success / |c Thomas A. Fotiadis, Dimitris Folinas, Adam Lindgreen, Antonios Gasteratos and Christos A. Vassiliadis. |
| 264 | 1 | |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c 2026. | |
| 300 | |a 1 online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a "Successful organisations have long recognised the importance of demand-supply integration to maintaining growth and success. 'Integrating Marketing and Supply Chain Management' brings together the two disciplines, marketing and supply chain management, to provide students with a bird's-eye view of these disciplines and to appreciate their symbiotic relationship to one another. Taking account of the key strategic priorities from the marketing and supply chain disciplines, the authors demonstrate how both disciplines can be managed synergistically to the benefit of the organisation. Pedagogical features include; multiple choice questions, extended essay questions and learning objectives in each chapter. Case studies from a range of global industries are incorporated, including shipping, car manufacturing, and the retail grocery sector. Overall, this bridge-building textbook is essential reading for students of marketing, logistics, supply chain management, and procurement"-- Provided by publisher. | ||
| 588 | |a OCLC-licensed vendor bibliographic record. | ||
| 650 | 0 | |a Business logistics |x Management. | |
| 650 | 0 | |a Supply chain management. | |
| 650 | 0 | |a Marketing |x Management. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Folinas, Dimitris, |d 1970- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjDqHcC4T8MJJbXjwfxXbd | |
| 700 | 1 | |a Lindgreen, Adam, |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjGgvYr9T8tRYXX9fqdBWC |1 https://isni.org/isni/000000012037282X | |
| 700 | 1 | |a Gasteratos, Antonios, |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjyg6gQx3hQgxYx8dbdjP3 |1 https://isni.org/isni/0000000055595356 | |
| 700 | 1 | |a Vassiliadis, Christos A., |e author. | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003650973 |