Startup finance 2.0 : value creation, tokenization, and the next era of startup funding

Traditional corporate financial theories and tools are based on matured companies with the assumption that the companies are going concerns. "Going Concern" refers to the assumption that a company will continue to operate indefinitely, with no intention or necessity of liquidation or cessa...

Full description

Saved in:
Bibliographic Details
Main Author Ghosh, Sam (Author)
Format Electronic eBook
LanguageEnglish
Published New York : Productivity Press, 2025.
Subjects
New business enterprises > Finance.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781040391204
1040391206
9781003614067
100361406X
9781040391129
1040391125
9781041012931
1041012942
9781041012948
1041012934
Physical Description1 online resource (286 pages) : illustrations (black and white)

Cover

Table of Contents:
  • Cover
  • Half Title
  • Title
  • Copyright
  • Dedication
  • Contents
  • Acknowledgment
  • Introduction
  • Section 1 Value Creation
  • 1 Value Thinking
  • 1.1 Why Value Thinking?
  • 1.2 What Makes a Startup, a Startup?
  • 1.3 Value and Value Creation
  • 1.4 Lifetime Value (LTV)
  • 1.5 Different Forms of Value
  • 1.5.1 User or Customer Base
  • 1.5.2 Intellectual Property
  • 1.5.3 Brand
  • 1.5.4 Regulatory Approvals and Arbitrage
  • 1.5.5 People
  • 1.5.6 Competitive Advantage
  • 1.6 Unique Selling Propositions (USPs)
  • 1.6.1 Increasing Earnings and Saving Money
  • 1.6.2 Saving Time
  • 1.6.3 Convenience
  • 1.6.4 Increase Longevity: Health
  • 1.6.5 Pleasure
  • 1.6.6 Belonging or Feeling Included
  • 1.6.7 Increased Status.
  • 1.6.8 Habit
  • 1.7 Value Creation and Value Exploitation
  • 1.8 Economic Goodwill
  • 1.9 Concept Check
  • Section 2 Finance for Entrepreneurs
  • 2 Fundamentals of Financial Accounting
  • 2.1 Cash and Accrual Accounting
  • 2.1.1 Revenue Recognition
  • 2.1.2 Expense Recognition
  • 2.2 Financial Statements
  • 2.2.1 Cash Flow Statement
  • 2.2.2 Balance Sheet
  • 2.2.3 Profit and Loss Statement
  • 2.3 Concept Check
  • 3 Capital Investments and Fundraising
  • 3.1 Capital Investments
  • 3.1.1 High-Level Considerations
  • 3.1.2 Stagewise Value and Return Assessment
  • 3.1.3 Cost of Capital
  • 3.1.4 Capital Structure
  • 3.1.5 Optimal Capital Structure
  • 3.1.6 Investment Assessment Methods
  • 3.2 Fundraising
  • 3.2.1 When to Raise External Funding?
  • 3.2.2 Sources of Funds
  • 3.2.3 Funding Rounds and Stages
  • 3.2.4 Financing Instruments
  • 3.2.5 Financing Terms
  • 3.2.6 Capitalization Table
  • 3.3 Concept Check
  • 4 Valuation of Young Companies
  • 4.1 Issues with Valuing Young Companies
  • 4.2 Different Valuation Approaches
  • 4.2.1 Intrinsic Value-Based Approach
  • 4.2.2 Asset-Based Approach
  • 4.2.3 Market or Relative Value-Based Approach
  • 4.3 Valuation of Early-Stage Companies
  • 4.3.1 Venture Capital Method (VC Method)
  • 4.3.2 The Berkus Method
  • 4.3.3 Comparable Transactions Method
  • 4.3.4 Customer or User Lifetime Value (LTV) Approach
  • 4.3.5 Liquidation Value Approach
  • 4.4 Concept Check
  • 5 Cost Accounting and Break-Even Analysis
  • 5.1 Introduction to Cost Accounting
  • 5.1.1 Classification of Costs
  • 5.1.2 Costing Methods
  • 5.1.3 Costing Techniques
  • 5.2 Break-Even Analysis
  • 5.2.1 Introduction
  • 5.2.2 Calculations
  • 5.2.3 Applications of Break-Even Analysis
  • 5.3 Concept Check
  • 6 Unit Economics
  • 6.1 Why Do We Need Unit Economics?
  • 6.1.1 Profitability and Break-Even
  • 6.1.2 Cost Management
  • 6.1.3 Pricing and Product-Mix Strategy
  • 6.1.4 Cash Flow Management
  • 6.1.5 Adapting to Market Changes
  • 6.1.6 Investor Confidence
  • 6.2 J-Curve
  • 6.2.1 What Is a J-Curve?
  • 6.2.2 J-Curve Through Startup Stages
  • 6.3 What Unit to Track?
  • 6.3.1 Choice of Unit Based on Business Model
  • 6.3.2 Selecting a Unit
  • 6.4 CAC and LTV Metrics
  • 6.4.1 Definitions
  • 6.4.2 LTV/CAC Ratio

Similar Items