Startup finance 2.0 : value creation, tokenization, and the next era of startup funding

Traditional corporate financial theories and tools are based on matured companies with the assumption that the companies are going concerns. "Going Concern" refers to the assumption that a company will continue to operate indefinitely, with no intention or necessity of liquidation or cessa...

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Bibliographic Details
Main Author Ghosh, Sam (Author)
Format Electronic eBook
LanguageEnglish
Published New York : Productivity Press, 2025.
Subjects
Online AccessFull text
ISBN9781040391204
1040391206
9781003614067
100361406X
9781040391129
1040391125
9781041012931
1041012942
9781041012948
1041012934
Physical Description1 online resource (286 pages) : illustrations (black and white)

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100 1 |a Ghosh, Sam,  |e author. 
245 1 0 |a Startup finance 2.0 :  |b value creation, tokenization, and the next era of startup funding /  |c Sam Ghosh. 
264 1 |a New York :  |b Productivity Press,  |c 2025. 
300 |a 1 online resource (286 pages) :  |b illustrations (black and white) 
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338 |a online resource  |2 rdacarrier 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a Traditional corporate financial theories and tools are based on matured companies with the assumption that the companies are going concerns. "Going Concern" refers to the assumption that a company will continue to operate indefinitely, with no intention or necessity of liquidation or cessation of operations in the foreseeable future. The problem is that the "Going Concern" assumption does not hold for startups due to the inherent uncertainty associated with startups. Traditional financial education and resources, usually meant for analysts and accountants, aren't ideal for entrepreneurs. They focus on analyzing past data from established businesses, not on making forward-looking decisions in the uncertain and highly dynamic environment of startups. Entrepreneurs also often struggle to prioritize the allocation of resources between seemingly urgent matters and matters that are important for the long-term value of the startup. Thus, this book takes a value-oriented approach to startup finance. The book is designed to build the financial intuition that an entrepreneur needs to prioritize matters vital for the long-term value of the company, raise capital, and allocate capital for value maximization. It also looks at finance from a value creation point of view and covers specific methods especially suited for startups - from investment assessment to valuation to fundraising to managing day-to-day finances. 
505 0 |a Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Acknowledgment -- Introduction -- Section 1 Value Creation -- 1 Value Thinking -- 1.1 Why Value Thinking? -- 1.2 What Makes a Startup, a Startup? -- 1.3 Value and Value Creation -- 1.4 Lifetime Value (LTV) -- 1.5 Different Forms of Value -- 1.5.1 User or Customer Base -- 1.5.2 Intellectual Property -- 1.5.3 Brand -- 1.5.4 Regulatory Approvals and Arbitrage -- 1.5.5 People -- 1.5.6 Competitive Advantage -- 1.6 Unique Selling Propositions (USPs) -- 1.6.1 Increasing Earnings and Saving Money -- 1.6.2 Saving Time 
505 8 |a 1.6.3 Convenience -- 1.6.4 Increase Longevity: Health -- 1.6.5 Pleasure -- 1.6.6 Belonging or Feeling Included -- 1.6.7 Increased Status. -- 1.6.8 Habit -- 1.7 Value Creation and Value Exploitation -- 1.8 Economic Goodwill -- 1.9 Concept Check -- Section 2 Finance for Entrepreneurs -- 2 Fundamentals of Financial Accounting -- 2.1 Cash and Accrual Accounting -- 2.1.1 Revenue Recognition -- 2.1.2 Expense Recognition -- 2.2 Financial Statements -- 2.2.1 Cash Flow Statement -- 2.2.2 Balance Sheet -- 2.2.3 Profit and Loss Statement -- 2.3 Concept Check -- 3 Capital Investments and Fundraising 
505 8 |a 3.1 Capital Investments -- 3.1.1 High-Level Considerations -- 3.1.2 Stagewise Value and Return Assessment -- 3.1.3 Cost of Capital -- 3.1.4 Capital Structure -- 3.1.5 Optimal Capital Structure -- 3.1.6 Investment Assessment Methods -- 3.2 Fundraising -- 3.2.1 When to Raise External Funding? -- 3.2.2 Sources of Funds -- 3.2.3 Funding Rounds and Stages -- 3.2.4 Financing Instruments -- 3.2.5 Financing Terms -- 3.2.6 Capitalization Table -- 3.3 Concept Check -- 4 Valuation of Young Companies -- 4.1 Issues with Valuing Young Companies -- 4.2 Different Valuation Approaches 
505 8 |a 4.2.1 Intrinsic Value-Based Approach -- 4.2.2 Asset-Based Approach -- 4.2.3 Market or Relative Value-Based Approach -- 4.3 Valuation of Early-Stage Companies -- 4.3.1 Venture Capital Method (VC Method) -- 4.3.2 The Berkus Method -- 4.3.3 Comparable Transactions Method -- 4.3.4 Customer or User Lifetime Value (LTV) Approach -- 4.3.5 Liquidation Value Approach -- 4.4 Concept Check -- 5 Cost Accounting and Break-Even Analysis -- 5.1 Introduction to Cost Accounting -- 5.1.1 Classification of Costs -- 5.1.2 Costing Methods -- 5.1.3 Costing Techniques -- 5.2 Break-Even Analysis -- 5.2.1 Introduction 
505 8 |a 5.2.2 Calculations -- 5.2.3 Applications of Break-Even Analysis -- 5.3 Concept Check -- 6 Unit Economics -- 6.1 Why Do We Need Unit Economics? -- 6.1.1 Profitability and Break-Even -- 6.1.2 Cost Management -- 6.1.3 Pricing and Product-Mix Strategy -- 6.1.4 Cash Flow Management -- 6.1.5 Adapting to Market Changes -- 6.1.6 Investor Confidence -- 6.2 J-Curve -- 6.2.1 What Is a J-Curve? -- 6.2.2 J-Curve Through Startup Stages -- 6.3 What Unit to Track? -- 6.3.1 Choice of Unit Based on Business Model -- 6.3.2 Selecting a Unit -- 6.4 CAC and LTV Metrics -- 6.4.1 Definitions -- 6.4.2 LTV/CAC Ratio 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a New business enterprises  |x Finance. 
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655 9 |a electronic books  |2 eczenas 
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