Marketing ethics and consumer society : practising inclusive, responsible and sustainable marketing

"This unique new text explores marketing ethics, the impact of marketing on consumers' lives, and the wider social, cultural, and political context of marketing activities. Taking a critical approach to marketing practice, the book discusses the growing sense of responsibility within the m...

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Bibliographic Details
Other Authors Daskalopoulou, Athanasia (Editor), Yannopoulou, Natalia (Editor)
Format Electronic eBook
LanguageEnglish
Published Abingdon, Oxon ; New York, NY : Routledge, 2025.
Subjects
Marketing > Moral and ethical aspects.
Marketing > Social aspects.
Social responsibility of business.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781003604549
1003604544
9781032994901
9781032994918
9781040326626
1040326625
9781040326640
1040326641
Physical Description1 online resource

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Table of Contents:
  • Part 1: Marketing and Consumption Ethics 1. Marketing Ethics and Ethical Consumers Athanasia Daskalopoulou, Natalia Yannopoulou 1a. Case Study: Prepping Mothers Katy Kerrane 2. The Politics of Consumption and Consumer Activism Athanasia Daskalopoulou, Natalia Yannopoulou 2a. Case Study: Global Supply Chains, Human Rights, and Corporate Ethics in the Fashion Industry Julia Marcet Alonso 3. Brand Activism vs 'Woke-washing' and Exploitation Natalia Yannopoulou, Athanasia Daskalopoulou 3a. Case Study: McDonald's Boycott Alex Knight Part 2: Marketing Equality, Diversity, and Inclusion 4. Gender, Sexuality, and Marketing Athanasia Daskalopoulou, Natalia Yannopoulou 4a. Case Study: The Barbie Dream Gap Project Maria Papatzika 5. Race, Ethnicity, and Consumer Culture Anuja Anil Pradhan 5a. Case Study: Woke-washing and Representation in Advertising Anuja Anil Pradhan 6. Consumer Vulnerability, Consumer Well-being, and Caring Marketplaces Teresa Heath and Ines Branco-Illodo 6a. Case Study: Self-organising Well-being through Mutual Aid Jack Davies Part 3: Social, Transformative, and Sustainable Marketing 7: CSR, the Sustainability Dialogue, and Signals of CommunicationPanayiota Alevizou7a. Case Study: Alternative Tourism and Sustainability: The Case of DestirectioAlexandros Filiopoulos8. Social and Cause-related MarketingAthanasia Daskalopoulou, Natalia Yannopoulou8a. Case Study: #HelpUkraineSongMiyoshi Tamashiro

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