Marketing ethics and consumer society : practising inclusive, responsible and sustainable marketing
"This unique new text explores marketing ethics, the impact of marketing on consumers' lives, and the wider social, cultural, and political context of marketing activities. Taking a critical approach to marketing practice, the book discusses the growing sense of responsibility within the m...
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| Other Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Abingdon, Oxon ; New York, NY :
Routledge,
2025.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003604549 1003604544 9781032994901 9781032994918 9781040326626 1040326625 9781040326640 1040326641 |
| Physical Description | 1 online resource |
Cover
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| 020 | |a 9781003604549 |q (ebook) | ||
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| 020 | |z 9781032994901 |q (paperback) | ||
| 020 | |z 9781032994918 |q (hardback) | ||
| 020 | |a 9781040326626 |q (electronic bk. : PDF) | ||
| 020 | |a 1040326625 |q (electronic bk. : PDF) | ||
| 020 | |a 9781040326640 |q (electronic bk. : EPUB) | ||
| 020 | |a 1040326641 |q (electronic bk. : EPUB) | ||
| 024 | 7 | |a 10.4324/9781003604549 |2 doi | |
| 035 | |a (OCoLC)1500087346 | ||
| 035 | |a (OCoLC-P)1500087346 | ||
| 245 | 0 | 0 | |a Marketing ethics and consumer society : |b practising inclusive, responsible and sustainable marketing / |c edited by Athanasia Daskalopoulou and Natalia Yannopoulou. |
| 264 | 1 | |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c 2025. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a "This unique new text explores marketing ethics, the impact of marketing on consumers' lives, and the wider social, cultural, and political context of marketing activities. Taking a critical approach to marketing practice, the book discusses the growing sense of responsibility within the marketing discipline and addresses issues at the interface between marketing and society. Importantly for Marketing students, it works to develop an understanding of the impacts that marketing can have on consumers' lives and the potential that future marketers have to shape contemporary society. Chapters cover Marketing and Advertising Ethics, Critical Consumption, Gender and Race, Brand Activism, Sustainability and Corporate Social Responsibility, and Understanding and Protecting the Consumer. Case studies drawn from international contexts featuring real-life and recognisable organisations are included in every chapter to bring the theory to life, enabling students to explore the ethical dilemmas and criticisms faced by organisations and consumers in contemporary society. Chapter outlines, learning outcomes, summaries, and self-assessment questions cement learning, whilst discussion questions aim to provoke interesting conversation. A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics, this should be core reading for advanced undergraduate and postgraduate students studying modules on Marketing Ethics, Ethical Marketing and Sustainability, and Marketing and Society. Online support materials include lecture slides and a test bank"-- |c Provided by publisher. | ||
| 505 | 0 | |a Part 1: Marketing and Consumption Ethics 1. Marketing Ethics and Ethical Consumers Athanasia Daskalopoulou, Natalia Yannopoulou 1a. Case Study: Prepping Mothers Katy Kerrane 2. The Politics of Consumption and Consumer Activism Athanasia Daskalopoulou, Natalia Yannopoulou 2a. Case Study: Global Supply Chains, Human Rights, and Corporate Ethics in the Fashion Industry Julia Marcet Alonso 3. Brand Activism vs 'Woke-washing' and Exploitation Natalia Yannopoulou, Athanasia Daskalopoulou 3a. Case Study: McDonald's Boycott Alex Knight Part 2: Marketing Equality, Diversity, and Inclusion 4. Gender, Sexuality, and Marketing Athanasia Daskalopoulou, Natalia Yannopoulou 4a. Case Study: The Barbie Dream Gap Project Maria Papatzika 5. Race, Ethnicity, and Consumer Culture Anuja Anil Pradhan 5a. Case Study: Woke-washing and Representation in Advertising Anuja Anil Pradhan 6. Consumer Vulnerability, Consumer Well-being, and Caring Marketplaces Teresa Heath and Ines Branco-Illodo 6a. Case Study: Self-organising Well-being through Mutual Aid Jack Davies Part 3: Social, Transformative, and Sustainable Marketing 7: CSR, the Sustainability Dialogue, and Signals of CommunicationPanayiota Alevizou7a. Case Study: Alternative Tourism and Sustainability: The Case of DestirectioAlexandros Filiopoulos8. Social and Cause-related MarketingAthanasia Daskalopoulou, Natalia Yannopoulou8a. Case Study: #HelpUkraineSongMiyoshi Tamashiro | |
| 588 | |a OCLC-licensed vendor bibliographic record. | ||
| 650 | 0 | |a Marketing |x Moral and ethical aspects. | |
| 650 | 0 | |a Marketing |x Social aspects. | |
| 650 | 0 | |a Social responsibility of business. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Daskalopoulou, Athanasia, |e editor. | |
| 700 | 1 | |a Yannopoulou, Natalia, |e editor. | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003604549 |