Corporate entrepreneurship and sustainability : a case study collection
"This book provides detailed case studies exploring how industry-leading organizations are integrating corporate innovation and sustainability initiatives. The book first introduces the difficulties and importance of managing innovation within established organizations. It identifies five theme...
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| Other Authors | , |
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| Format | Electronic eBook |
| Language | English |
| Published |
Abingdon, Oxon ; New York, NY :
Routledge,
2025.
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| Subjects | |
| Online Access | Full text |
| ISBN | 9781003598060 1003598064 9781040379516 1040379516 9781040379493 1040379494 9781032983196 9781032983189 |
| Physical Description | 1 online resource |
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| Summary: | "This book provides detailed case studies exploring how industry-leading organizations are integrating corporate innovation and sustainability initiatives. The book first introduces the difficulties and importance of managing innovation within established organizations. It identifies five themes key for organizations seeking to future-proof their business: external drivers in the business environment, structures for corporate entrepreneurship, modes of collaboration, sustainability as a lever for innovation, and performance management. It then provides detailed case studies of how companies across diverse sectors such as banking, shipping, and real estate, made the choice between short-term profit and future-proofing their business. Cases are written such that they can be used independently, and a storytelling approach is used so that readers may apply the conceptual frameworks and see how theories are translated into practice. Detailed teaching notes are available for instructors, each containing a sample lesson plan, six discussion questions, suggested answers, and further readings. A useful teaching resource for instructors and students in corporate entrepreneurship, corporate innovation, and strategic foresight"-- Provided by publisher. |
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| ISBN: | 9781003598060 1003598064 9781040379516 1040379516 9781040379493 1040379494 9781032983196 9781032983189 |
| Access: | Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty |
| Physical Description: | 1 online resource |