Communication in sport management

This book presents cuttingedge perspectives on Communication in Sport Management, a core component of contemporary sport business. Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publici...

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Bibliographic Details
Other Authors: Pedersen, Paul Mark, (Editor)
Format: eBook
Language: English
Published: London : Routledge, 2025.
Edition: First edition.
Series: Routledge research in sport business and management.
Subjects:
Communication in sports.
Soccer > Social aspects.
elektronické knihy
electronic books
ISBN: 9781040186749
1040186742
9781003520405
1003520405
9781040186671
104018667X
1032859016
9781032859019
Physical Description: 1 online resource.

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Table of contents

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245 0 0 |a Communication in sport management /  |c edited by Paul M. Pedersen. 
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490 1 |a Routledge research in sport business and management 
520 |a This book presents cuttingedge perspectives on Communication in Sport Management, a core component of contemporary sport business. Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multidisciplinary perspectives, including communication and media studies, management, finance, and sociology, this book examines cuttingedge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal. Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting. 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a Communication in sports. 
650 0 |a Soccer  |x Social aspects. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
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700 1 |a Pedersen, Paul Mark,  |e editor.  |1 https://id.oclc.org/worldcat/entity/E39PCjKwcBBTVQBqTbcRB6d9tC 
830 0 |a Routledge research in sport business and management. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003520405  |y Full text 

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