rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: ENTREPRENEURSHIP IN MEDIA AND ENTERTAINMENT
    sub title: hits and value creation
  name:
    name part: Connock, Alex.
    role:
      role term: creator
  type of resource: text
  genre: elektronické knihy
  genre: electronic books
  origin info:
    place:
      place term: xx
    place:
      place term: S.l.]
    publisher: ROUTLEDGE
    date issued: 2026
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: electronic resource
    form: remote
    extent: 1 online resource
  abstract: Where do ideas like Pokemon or Harry Potter come from? How do hit artists like Charlie XCX happen? How are stars like MrBeast created? How are high-value entrepreneurial exits created? Entrepreneurship in Media and Entertainment: Hits and Value Creation is the detailed, global, go-to guide to the journey of a startup in the fast-evolving, global creative industries. Written by Oxford academic and media entrepreneur Alex Connock, the book spans the lifetime of an entrepreneurial venture, through seven key stages and value drivers: startup, ideas, talent, technology, engagement, scaleup and exit.Covering entertainment in video games, TV, film, streaming, the creator economy, music, publishing, advertising, live entertainment, theatre and VR/AR, this book has a truly global reach, with cases from Nigeria to Ghana, South Africa, Saudi Arabia, India, China, Japan, Indonesia, Malaysia, South Korea, Australia, Vietnam, Brazil and Mexico, as well as Europe, the UK and US. The impact of artificial intelligence is embedded throughout - from Generative AI and copyright to content and collaborative filtering in AI-powered streaming. Filled with examples, the book dives deep into the careers of stars, the genesis of hits, the power of creators, and the best thinking on ideas generation. Theoretical concepts are leveraged to analyze startup creation and engagement, along with practical valuation techniques throughout the entrepreneurial journey.An up-to-date, academically informed global guide, this book is part of a trilogy that represents essential reading for students, scholars and reflective practitioners of media management, building on earlier titles on AI and live experience.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  subject:
    topic: Digital media
    topic: Management
  subject:
    topic: Entrepreneurship
  subject:
    topic: Digital media
    topic: Economic aspects
  identifier: 9781040433768
  identifier: 1040433766
  identifier: 9781003514985
  identifier: 1003514987
  identifier: 9781040433850
  identifier: 1040433855
  identifier: 1032847999
  identifier: 9781032847993
  identifier: 1032848006
  identifier: 9781032848006
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  record info:
    record content source: OCoLC-P
    record creation date: 250828
    record change date: 20250911103850.3
    record identifier: tf-9781003514985
    language of cataloging:
      language term: eng