Counterfeit luxury and consumption

Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive understanding of this phenomenon is crucial. This book provides a holistic approach to explore counterfeit luxury consumption.This edited volume seeks to identify new trends by examin...

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Bibliographic Details
Other Authors Canguende-Valentim, Cláudio, 1982- (Editor), Moreira, António Carrizo (Editor), Vale, Vera Teixeira (Editor)
Format Electronic eBook
LanguageEnglish
Published Oxford : Routledge, 2025.
SeriesRoutledge studies in luxury management.
Subjects
Product counterfeiting.
Luxuries.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781003507925
1003507921
9781040380741
1040380743
9781040380680
1040380689
9781032831183
Physical Description1 online resource : illustrations.

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Table of Contents:
  • Introduction Part I: Macro Level 1. Counterfeit Luxury - Systematic Literature Review 2. The Impact of Technological Advances on the Future of Counterfeiting 3. Counterfeit Opportunities in Luxury Fashion 4. Counterfeit Luxury and Generation Z: A General Perspective 5. Anti-Counterfeiting Luxury Management Part II: Meso Level 6. Counterfeit Luxury Consumption and the Role of Culture 7. Funwashing Luxury Counterfeits on Social Media Part III: Micro level 8. Purchase Intention of Counterfeit Luxury Goods. Perspectives on the Portuguese market 9. Purchase Intention of Counterfeit Luxury Goods. A Look Based on Risk Perception Theory

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