Counterfeit luxury and consumption
Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive understanding of this phenomenon is crucial. This book provides a holistic approach to explore counterfeit luxury consumption.This edited volume seeks to identify new trends by examin...
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| Other Authors | , , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Oxford :
Routledge,
2025.
|
| Series | Routledge studies in luxury management.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003507925 1003507921 9781040380741 1040380743 9781040380680 1040380689 9781032831183 |
| Physical Description | 1 online resource : illustrations. |
Cover
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| 035 | |a (OCoLC)1519493822 | ||
| 035 | |a (OCoLC-P)1519493822 | ||
| 245 | 0 | 0 | |a Counterfeit luxury and consumption / |c edited by Cláudio Félix Canguende-Valentim, António Carrizo Moreira, Vera Teixeira Vale. |
| 264 | 1 | |a Oxford : |b Routledge, |c 2025. | |
| 300 | |a 1 online resource : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Routledge studies in luxury management | |
| 505 | 0 | |a Introduction Part I: Macro Level 1. Counterfeit Luxury - Systematic Literature Review 2. The Impact of Technological Advances on the Future of Counterfeiting 3. Counterfeit Opportunities in Luxury Fashion 4. Counterfeit Luxury and Generation Z: A General Perspective 5. Anti-Counterfeiting Luxury Management Part II: Meso Level 6. Counterfeit Luxury Consumption and the Role of Culture 7. Funwashing Luxury Counterfeits on Social Media Part III: Micro level 8. Purchase Intention of Counterfeit Luxury Goods. Perspectives on the Portuguese market 9. Purchase Intention of Counterfeit Luxury Goods. A Look Based on Risk Perception Theory | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive understanding of this phenomenon is crucial. This book provides a holistic approach to explore counterfeit luxury consumption.This edited volume seeks to identify new trends by examining three levels of analysis. First, it explores the macro level related to the brand, including corporate decisions and marketing strategies. Second, the meso level focuses on the influence of interpersonal and sociocultural contexts. Thirdly, the micro level examines intrapersonal and situational contingencies. With contributions from international experts, the book provides broad perspectives from both the demand and supply side of luxury counterfeiting, offering valuable insights to help mitigate the issue and improve counter strategies.Counterfeit Luxury and Consumption will be of interest to researchers, postgraduate students, and policymakers across the fields of luxury management, marketing, consumer behavior, brand management, and ethical and responsible business. | ||
| 588 | |a OCLC-licensed vendor bibliographic record. | ||
| 650 | 0 | |a Product counterfeiting. | |
| 650 | 0 | |a Luxuries. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Canguende-Valentim, Cláudio, |d 1982- |e editor. | |
| 700 | 1 | |a Moreira, António Carrizo, |e editor. |1 https://id.oclc.org/worldcat/entity/E39PCjrrcktFw3CrWMM4pqdqQq | |
| 700 | 1 | |a Vale, Vera Teixeira, |e editor. | |
| 830 | 0 | |a Routledge studies in luxury management. | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003507925 |