Social network analysis and text mining for big data : the power of words and networks
Social Network Analysis and Text Mining for Big Data presents cutting-edge methods and tools that bridge the gap between text mining and social network analysis research while also providing new insights for analyzing (big) textual and network data. These tools are designed to cater to the needs of...
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| Main Authors | , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Oxford :
Routledge,
[2025]
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003504849 1003504841 9781040384220 1040384226 9781040384190 1040384196 9781032824963 9781032824994 |
| Physical Description | 1 online resource : illustrations. |
Cover
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| 035 | |a (OCoLC)1519493848 | ||
| 035 | |a (OCoLC-P)1519493848 | ||
| 100 | 1 | |a Colladon, Andrea Fronzetti, |e author. | |
| 245 | 1 | 0 | |a Social network analysis and text mining for big data : |b the power of words and networks / |c Andrea Fronzetti Colladon and Roberto Vestrelli. |
| 264 | 1 | |a Oxford : |b Routledge, |c [2025] | |
| 264 | 4 | |c ©2025 | |
| 300 | |a 1 online resource : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a 1. The Hidden Power of Words and Networks: A Unified Analytical Approach 2. Network Analysis: Key Concepts and Metrics 3. Text Mining 4. From Words to Networks 5. Integrating Text Mining with Social Network Analysis: Case Studies and Applications | |
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a Social Network Analysis and Text Mining for Big Data presents cutting-edge methods and tools that bridge the gap between text mining and social network analysis research while also providing new insights for analyzing (big) textual and network data. These tools are designed to cater to the needs of both business analysts and researchers to facilitate the creation of groundbreaking analytics.Beginning with clear definitions of social network analysis and text mining, this book benefits from a thoughtfully curated selection of methods and tools, drawn from the authors' extensive research in the field. The focus then shifts to demonstrate how the interplay between words and networks can unlock the full potential of big data analytics. A centerpiece of the book is the Semantic Brand Score (SBS), a versatile and powerful metric for assessing brand importance through text analysis. All of the above is corroborated and illustrated with practical applications and case studies showing the value of these analytics in supporting change and improved managerial decisions. It also introduces a specialized software tool which enables users to perform the analyses detailed in the text.This book is a must-read for business leaders, marketing professionals, policymakers, researchers, and university students. It offers practical insights and actionable advice for achieving increased performance of companies and societal actions. The writing is tailored to make complex concepts accessible to both experienced researchers and readers who are new to the field. | ||
| 588 | |a OCLC-licensed vendor bibliographic record. | ||
| 650 | 0 | |a Social networks. | |
| 650 | 0 | |a Big data. | |
| 650 | 0 | |a Data mining. | |
| 653 | |a Social Network Analysis;Semantic Network Analysis;Words and Networks;People Analytics;Honest Signals;Semantic Brand Score;Text Mining | ||
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Vestrelli, Roberto |e author | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003504849 |