Global business : connecting theory to reality

This textbook is designed to help students recognize and analyze key issues in global business by bridging theory with real-world applications. Divided into three parts, it explores critical aspects of global business, introducing readers to relevant topics and examining core concepts and their appl...

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Bibliographic Details
Main Authors Paik, Yongsun (Author), Chen, Dong, 1974- (Author), Newburry, William, 1964- (Author), Prud'homme, Dan (Author)
Format Electronic eBook
LanguageEnglish
Published London : Routledge, 2026.
EditionSecond edition.
Subjects
Online AccessFull text
ISBN9781040416501
1040416500
9781003485902
1003485901
9781040416419
1040416411
Physical Description1 online resource (472 pages) : illustrations (black and white)

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245 1 0 |a Global business :  |b connecting theory to reality /  |c Yongsun Paik, Dong Chen, William Newburry, Dan Prud'homme. 
250 |a Second edition. 
264 1 |a London :  |b Routledge,  |c 2026. 
300 |a 1 online resource (472 pages) :  |b illustrations (black and white) 
336 |a text  |2 rdacontent 
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500 |a Previous edition: published as by Yongsun Paik, Jong-Wook Kwon, and Dong Chen. 2017. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a This textbook is designed to help students recognize and analyze key issues in global business by bridging theory with real-world applications. Divided into three parts, it explores critical aspects of global business, introducing readers to relevant topics and examining core concepts and their applications through about 40 case studies.Since the first edition was published in 2017, the global business landscape has undergone profound transformations, reshaping how companies operate, compete, and innovate. This new edition incorporates critical developments in the aftermath of the COVID-19 pandemic to provide leaders with a comprehensive understanding of today's global business environment.New and updated case studies illustrate the magnitude and complexity of global business, highlighting the roles of various stakeholders. In addition to insights on emerging markets, this edition sheds new light on reglobalization, economic nationalism and geopolitical tensions, technological innovation and digital transformation, and sustainability, enabling readers to stay informed about ever-evolving trends. By demonstrating how theories and concepts work in real-world business settings, this book provides readers with the essential tools to analyze and respond to global business challenges effectively. Undergraduate students looking for an introduction to international business and graduate students looking to apply their knowledge will find Global Business stimulating, as it demonstrates how theories and concepts work in realworld business settings. 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a International trade. 
650 0 |a International business enterprises. 
650 0 |a International economic relations. 
650 0 |a International finance. 
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700 1 |a Chen, Dong,  |d 1974-  |e author.  |1 https://id.oclc.org/worldcat/entity/E39PCjGj834rkJvvGpdJMVCpHd 
700 1 |a Newburry, William,  |d 1964-  |e author.  |1 https://id.oclc.org/worldcat/entity/E39PCjKbHVchcKDd86tfBmjf7b  |1 https://isni.org/isni/0000000409861093 
700 1 |a Prud'homme, Dan,  |e author.  |1 https://id.oclc.org/worldcat/entity/E39PCjwHFC8Qg8HhmRHdCHxfVP  |1 https://isni.org/isni/0000000497627984 
700 1 |a Paik, Yongsun.  |t Global business.  |s First edition. 
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