International marketing : strategy and theory
"This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest trends and topics, including e-commerce, digitalization, corporate sustainability, business ethics, corporate so...
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| Main Authors | , , |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Abingdon, Oxon ; New York, NY :
Routledge,
2025.
|
| Edition | 6th edition. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781003449782 1003449786 9781040344057 1040344054 9781040344040 1040344046 9781032583693 9781032583662 |
| Physical Description | 1 online resource |
Cover
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| 020 | |a 1040344054 |q (electronic bk. : EPUB) | ||
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| 020 | |a 1040344046 |q (electronic bk. : PDF) | ||
| 020 | |z 9781032583693 |q hardback | ||
| 020 | |z 9781032583662 |q paperback | ||
| 024 | 7 | |a 10.4324/9781003449782 |2 doi | |
| 035 | |a (OCoLC)1512666941 | ||
| 035 | |a (OCoLC-P)1512666941 | ||
| 100 | 1 | |a Onkvisit, Sak, |e author. |4 aut |4 http://id.loc.gov/vocabulary/relators/aut |1 https://id.oclc.org/worldcat/entity/E39PCjyRPJ6qwGVqBGd3GrvpGd |1 http://id.loc.gov/rwo/agents/n88081735 | |
| 245 | 1 | 0 | |a International marketing : |b strategy and theory / |c Sak Onkvisit, Michael A. Merz, and John J. Shaw. |
| 250 | |a 6th edition. | ||
| 264 | 1 | |a Abingdon, Oxon ; |a New York, NY : |b Routledge, |c 2025. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Fifth edition published by Routledge 2008. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a "This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest trends and topics, including e-commerce, digitalization, corporate sustainability, business ethics, corporate social responsibility, cryptocurrency, and the broader political and economic context. New international case studies and mini-cases from the US, Europe, China and Japan are incorporated, alongside enhanced pedagogy to structure learning such as chapter objectives, summaries and discussion questions. Placing a unique emphasis on the importance of academic research, all academic references and marketing theories have also been updated. Demonstrating the complexities of marketing on a global scale, this well-regarded text should be core reading for advanced undergraduate and postgraduate students of International and Global Marketing, Marketing Management and Strategic Marketing. Online resources include chapter-by-chapter PowerPoint slides, a test bank, cases and discussion questions, and videos to accompany specific topics"-- Provided by publisher. | ||
| 588 | |a OCLC-licensed vendor bibliographic record. | ||
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a Export marketing |x Management. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 700 | 1 | |a Merz, Michael A., |d 1976- |e author. |4 http://id.loc.gov/vocabulary/relators/aut |1 https://id.oclc.org/worldcat/entity/E39PCjHvDT8Rdm9xd4mDkpCD9C |1 http://id.loc.gov/rwo/agents/no2011112954 | |
| 700 | 1 | |a Shaw, John J., |e author. |4 http://id.loc.gov/vocabulary/relators/aut |1 https://id.oclc.org/worldcat/entity/E39PCjHQdBd8hWMXJHM9PJp8wd |1 http://id.loc.gov/rwo/agents/n88081736 | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003449782 |