The Routledge companion to marketing and sustainability

"This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a 'micro-marketing' approach considering how to market more sustainable goods and services, with a more critica...

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Bibliographic Details
Other Authors Peattie, Ken (Editor)
Format Electronic eBook
LanguageEnglish
Published Abingdon, Oxon ; New York, NY : Routledge, 2025.
SeriesRoutledge companions in marketing, advertising and communication.
Subjects
Marketing > Social aspects.
Sustainability.
Environmental economics.
Marketing.
Marketing;sustainability;Marketing theory and practice;consumers;consumption;production systems;micro-marketing;Environmental impact;Macromarketing;Sustainable product development;sustainable consumption;Circular economy;ethical marketing;sustainable marketing;Social marketing;community action;stakeholder management
elektronické knihy
electronic books
Online AccessFull text
ISBN9781003412397
1003412394
9781032535043
9781032535050
9781040343470
1040343473
9781040343449
1040343449
Physical Description1 online resource.

Cover

Table of Contents:
  • 1. Introduction: Marketing and Sustainability Part I: Sustainability Marketing Fundamentals 2. The sustainability challenge for marketing (and vice versa) 3. Perspectives on marketing strategy and sustainability 4. In the trenches: Managerial imperatives in sustainable marketing 5. Macromarketing and sustainability: Considering the context to further sustainability 6. Marketing ethics Part II: Marketing in a Material World 7. Marketing under the guise of unlimited resources: The ecological impact of marketing 8. Developing products for a sustainability transition 9. The paradox of plastic packaging 10. Circular economy and macromarketing: A systems thinking perspective 11. Grounding marketing - Marketing in time and place 12. 'Woke' up and sell the coffee: Fair Trade and social justice in marketing Part III: Customer Perspectives 13. Sustainable Consumer Behaviour 14. Collaborative and creative consumption 15. Exploring the phenomenon of anti-consumption 16. Connecting with consumers - communication and relationships 17. Conveying the invisible: Sustainability-related labels 18. Integrating sustainability in business-to-business marketing Part IV: Key Contexts 19. Food and drink marketing: Unique sustainability aspects and major research streams 20. Creating the market for electric mobility in Brazil 21. Tourism: A paradoxical challenge for marketing and sustainability 22. The paradoxes and opportunities of sustainable luxury: Principles, cases and key challenges 23. The game is on! - Sports (events) as a driving force for sustainability Part V: Next Level Perspectives 24. Marketing sustainable lifestyles 25. Principles of sustainable marketing at the Bottom of the Pyramid 26. Social marketing for sustainability 27. Coping with complexity: Sustainable marketing ecosystems 28. Industry 5.0: Transforming marketing as we know it 29. The marketing of sustainability

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