Strategic international marketing : strategy development and implementation

"Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the...

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Bibliographic Details
Main Authors: Solberg, Carl Arthur, (Author), Huse, Håvard, (Author)
Format: eBook
Language: English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2024.
Edition: Second edition.
Subjects:
Marketing > Cross-cultural studies.
Marketing > Management.
elektronické knihy
electronic books
ISBN: 9781003383208
1003383203
9781040031995
1040031994
9781040032039
1040032036
9781032467726
9781032467733
Physical Description: 1 online resource

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Table of contents

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040 |a OCoLC-P  |b eng  |e rda  |c OCoLC-P 
020 |a 9781003383208  |q (ebk) 
020 |a 1003383203 
020 |a 9781040031995  |q (electronic bk. : PDF) 
020 |a 1040031994  |q (electronic bk. : PDF) 
020 |a 9781040032039  |q (electronic bk. : EPUB) 
020 |a 1040032036  |q (electronic bk. : EPUB) 
020 |z 9781032467726  |q (hbk) 
020 |z 9781032467733  |q (pbk) 
024 7 |a 10.4324/9781003383208  |2 doi 
035 |a (OCoLC)1428544508 
035 |a (OCoLC-P)1428544508 
100 1 |a Solberg, Carl Arthur,  |e author. 
245 1 0 |a Strategic international marketing :  |b strategy development and implementation /  |c Carl Arthur Solberg and Håvard Huse. 
250 |a Second edition. 
264 1 |a Abingdon, Oxon ;  |a New York, NY :  |b Routledge,  |c 2024. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Previously entered under: International marketing. 
520 |a "Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into the globalisation phenomenon, partner relations and strategic positioning in international markets. This 2nd edition has been fully updated to include coverage of the complex international business environment, consider how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly. New international case studies and examples are included throughout to demonstrate how the theory translated into practice. This text is strategic and applied, and an ideal introduction to international marketing for advanced undergraduates and postgraduates in Business and Management, as well as those studying for MBAs and executive qualifications. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories. Supplementary online resources are available to aid instructors and students"--  |c Provided by publisher. 
588 |a OCLC-licensed vendor bibliographic record. 
650 0 |a Marketing  |v Cross-cultural studies. 
650 0 |a Marketing  |x Management. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Huse, Håvard,  |e author. 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://www.taylorfrancis.com/books/9781003383208  |y Full text 

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