Innovate, Fund, Thrive The Entrepreneur's Playbook to VC Fundraising in Life Sciences.

Entrepreneurs in life sciences face a unique set of challenges when raising funds. These encompass fundamental issues like navigating R&D risks and crafting a robust commercialization strategy, extending to more challenging hurdles like adeptly handling intellectual property issues, overseeing t...

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Bibliographic Details
Main Author Denault, Jean-Francois
Other Authors Tramoy, Philippe
Format Electronic eBook
LanguageEnglish
Published Milton : Productivity Press, 2024.
Subjects
Fund raising.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781003835400
1003835406
9781003381976
1003381979
9781003835394
1003835392
Physical Description1 online resource (226 p.)

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Table of Contents:
  • Cover
  • Half Title
  • Title Page
  • Copyright Page
  • Contents
  • Preface
  • About the Authors
  • 1. Overview of the Entrepreneur's Journey
  • 2. Basics of Market Research
  • 2.1. Basic Market Research Concepts
  • 2.1.1. Primary and Secondary Market Research
  • 2.1.2. Quantitative and Qualitative Data
  • 2.1.3. "Miles Wide" versus "Deep Dives" Research
  • 2.1.4. Types of Market Research
  • 2.2. Preparing Your Market Research Plan
  • 2.3. Collecting Data
  • Primary Research
  • 2.3.1. Data Collection Methods
  • 2.4. Secondary Research
  • 2.4.1. Active Secondary Research
  • 2.4.2. Passive Secondary Research
  • 2.4.3. Internal Secondary Data
  • 2.5. A Few Words on Ethics and Market Research
  • 3. Basics of a Product-Market Fit
  • 3.1. Getting Your Data
  • 3.1.1. Conducting Conversations
  • 3.1.2. Collecting Online Reviews
  • 3.1.3. Organizing Online Surveys
  • 3.2. Evaluating PMF
  • 3.3. The Final Word
  • 4. Basics of Intellectual Property Strategy
  • 4.1. The IP Portfolio
  • 4.1.1. Patents
  • 4.1.2. Trademarks
  • 4.1.3. Copyrights
  • 4.1.4. Trade Secrets
  • 4.2. Activities That Enhance the Value of Your IP Portfolio
  • 4.2.1. Patentability Assessment
  • 4.2.2. Freedom to Operate Search
  • 4.3. Theranos and the Limits of the IP Portfolio
  • 4.4. Final Thoughts
  • 5. Developing a Customer-Centric Approach
  • 5.1. Introduction to the Healthcare Ecosystem
  • 5.1.1. Overview of the Healthcare Ecosystem
  • 5.1.2. A Transforming Healthcare Ecosystem
  • 5.2. Different Ecosystems, Different Payer Models
  • 5.2.1. Single-Payer Healthcare
  • 5.2.2. The Social Insurance Model
  • 5.2.3. National Health Insurance Model
  • 5.2.4. The Out-of-Pocket Model
  • 5.2.5. Standing on Its Own: The United States
  • 5.3. Correctly Identifying Your Client
  • 5.3.1. Building Customer Profiles
  • 5.4. Developing a Customer-Centric Approach
  • 5.5. Closing Words
  • 6. Developing Your Business Model
  • 6.1. The Commercialization Model
  • 6.1.1. Classic Models: The B2B and B2C Models
  • 6.1.2. Eschewing the Private Sector: The B2G Model
  • 6.1.3. Evolution in Digital Health: The B2C2B Model
  • 6.1.4. Using Companies to Reach Individuals: The B2B2C Model
  • 6.1.5. One Product, Multiple Models
  • 6.2. Revenue Model
  • 6.2.1. The Transactional Model
  • 6.2.2. Membership/Subscription Fee
  • 6.2.3. Pay-per-Use Model
  • 6.2.4. Freemium Model
  • 6.2.5. Licensing Model
  • 6.3. Corporate Strategy
  • 6.3.1. Fully Integrated Model
  • 6.3.2. The Virtual Model
  • 6.3.3. The Research Model
  • 6.3.4. The Platform Model
  • 6.3.5. The No Research Development Only Model
  • 6.3.6. Other Specialized Models
  • 6.3.7. A Few Words on How to Select Your Model
  • 6.4. Planning VCs Exit
  • 6.5. Bringing It All Together, an Example of a Hypothetical Company
  • 7. Preparing Your Pitch
  • The Presentation Deck
  • 7.1. Presenting Quantitative Data
  • 7.1.1. Transforming Quantitative Data into a Graphic
  • 7.1.2. Building a Graph
  • 7.1.3. Decision Tree Modeling

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