The company and the activist : going beyond PR

"Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how business leaders can successfully navigate th...

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Bibliographic Details
Main Author Thomson, Stuart, 1972- (Author)
Format Electronic eBook
LanguageEnglish
Published New York, NY : Routledge, 2025.
Subjects
Corporate image > Social aspects.
Public relations > Social aspects.
Social responsibility of business.
Community activists.
Protest movements.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781003371908
1003371906
9781040183434
1040183433
9781040183489
1040183484
9781032444000
9781032443843
Physical Description1 online resource

Cover

Table of Contents:
  • Introduction
  • Activism: What To Expect
  • The Power Of Communities
  • Business Relations
  • The Legal Approach: Shareholder Activism And Beyond
  • The Business Fightback: Attempts To Build Immunity
  • Conclusion: Learning Lessons.

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