STRATEGIC COMMERCIAL MANAGEMENT
Commercial acumen is a critical skill that underpins the realisation of successful and high-value trading relationships.This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and...
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| Main Author | |
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| Format | Electronic eBook |
| Language | English |
| Published |
[S.l.] :
ROUTLEDGE,
2026.
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| Subjects | |
| Online Access | Full text |
| ISBN | 9781040371329 1040371329 9781003052159 1003052150 9781040371374 104037137X 036751026X 9780367510268 |
| Physical Description | 1 online resource |
Cover
| Summary: | Commercial acumen is a critical skill that underpins the realisation of successful and high-value trading relationships.This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations. It also examines relevant commercial management best practice and aids the development of the intellectual skills to communicate the rationale behind the strategic commercial decisions made by organisations. Across each chapter, it presents practical and transferable skills for designing, negotiating, awarding and managing B2B transactions.Strategic Commercial Management provides a practical and concise introduction for executive education students currently studying for MSc and MBA apprenticeship programmes, as well as supplementary reading for postgraduate students studying Strategic and Commercial Management. |
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| ISBN: | 9781040371329 1040371329 9781003052159 1003052150 9781040371374 104037137X 036751026X 9780367510268 |
| Access: | Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty |
| Physical Description: | 1 online resource |