Digital Product Management

The growth of digital media, products and services has resulted in a change in the way companies do business. With technology moving to the forefront and consumers demanding simplicity, companies have increasingly turned to product managers to deliver an end-to-end, integrated product experience.Wit...

Full description

Saved in:
Bibliographic Details
Main Authors: Brennan, Kevin J. (Author), Godwin, Sallie (Author), Hendrickx, Filip (Author)
Format: eBook
Language: English
Published: Swindon : BCS, The Chartered Institute for IT, [2022]
Subjects:
Product management > Data processing.
Business enterprises > Technological innovations.
elektronické knihy
electronic books
ISBN: 1780175345
9781780175348
Physical Description: 1 online resource (140 pages)

Cover

Table of contents

LEADER 02540cam a22003977i 4500
001 kn-on1315524325
003 OCoLC
005 20240717213016.0
006 m o d
007 cr cn|||||||||
008 220509t20222022xxk fo 000 0 eng d
040 |a BCSLD  |b eng  |c BCSLD  |d ORMDA  |d OCLCF  |d OCLCQ  |d OCLCO  |d BCSLD  |d OCLCQ 
020 |a 1780175345  |q (electronic bk.) 
020 |a 9781780175348  |q (electronic bk.) 
035 |a (OCoLC)1315524325 
100 1 |a Brennan, Kevin J.  |e author. 
245 1 0 |a Digital Product Management  |c Kevin J. Brennan, Sallie Godwin, Filip Hendrickx. 
264 1 |a Swindon :  |b BCS, The Chartered Institute for IT,  |c [2022] 
264 4 |c ©2022 
300 |a 1 online resource (140 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a "BCS Learning & Development Limited" 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a The growth of digital media, products and services has resulted in a change in the way companies do business. With technology moving to the forefront and consumers demanding simplicity, companies have increasingly turned to product managers to deliver an end-to-end, integrated product experience.With this practical guide, you'll learn how to understand the needs of external customers without requirements elicitation or sign-offs, the difference between customer and business value, and why your product needs to create both. You'll discover how to respond to changes in the market and the actions of competitors. You'll understand how to develop new products, launch them into the market and how to deliver business outcomes through the maturity of your product. You'll also explore how to manage for results, through managing by influence, creating a supportive team culture and managing your own time. 
590 |a Knovel  |b Knovel (All titles) 
650 0 |a Product management  |x Data processing. 
650 0 |a Business enterprises  |x Technological innovations. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Godwin, Sallie  |e author. 
700 1 |a Hendrickx, Filip  |e author. 
776 0 8 |i Print version:  |z 9781780175324 
776 0 8 |i Print version:  |z 9781780175331 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://app.knovel.com/hotlink/toc/id:kpDPM0001C/digital-product-management?kpromoter=marc  |y Full text 

Similar Items