Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire
Forget facts, figures, and PowerPoint slides-well-crafted stories deliver business concepts simply and powerfully.
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| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
New York :
American Management Association,
©2012.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9780814420317 0814420311 1621984702 9781621984702 1283572052 9781283572057 9786613884503 6613884502 9780814420300 0814420303 |
| Physical Description | 1 online resource |
Cover
Table of Contents:
- Cover; Contents; Acknowledgments; Introduction; 1 Why Tell Stories?; ENVISION Success; 2 Set a Vision for the Future; 3 Set Goals and Build Commitment; 4 Lead Change; 5 Make Recommendations Stick; 6 Define Customer Service Success and Failure; [HOW-TO] 7 Structure of a Story; Create an ENVIRONMENT for Winning; 8 Define the Culture; 9 Establish Values; 10 Encourage Collaboration and Build Relationships; 11 Value Diversity and Inclusion; 12 Set Policy Without Rules; [HOW-TO] 13 Keep It Real; [HOW-TO] 14 Stylistic Elements; ENERGIZE the Team; 15 Inspire and Motivate; 16 Build Courage
- 17 Help Others Find Passion for Their Work[HOW-TO] 18 Appeal to Emotion; [HOW-TO] 19 The Element of Surprise; EDUCATE People; 20 Teach Important Lessons; 21 Provide Coaching and Feedback; 22 Demonstrate Problem Solving; 23 Help Everyone Understand the Customer; [HOW-TO] 24 Metaphors and Analogies; EMPOWER Others; 25 Delegate Authority and Give Permission; 26 Encourage Innovation and Creativity; 27 Sales Is Everyone's Job; 28 Earn Respect on Day One; [HOW-TO] 29 Recast Your Audience into the Story; 30 Getting Started; Appendix; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U
- VW; X; Y; Z