Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire

Forget facts, figures, and PowerPoint slides-well-crafted stories deliver business concepts simply and powerfully.

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Bibliographic Details
Main Author Smith, Paul, 1967 July 3-
Format Electronic eBook
LanguageEnglish
Published New York : American Management Association, ©2012.
Subjects
Communication in management.
Storytelling.
Leadership.
Organizational behavior.
Communication.
Narrative medicine.
Corporate culture.
Misinformation.
elektronické knihy
electronic books
Online AccessFull text
ISBN9780814420317
0814420311
1621984702
9781621984702
1283572052
9781283572057
9786613884503
6613884502
9780814420300
0814420303
Physical Description1 online resource

Cover

More Information
Summary:Forget facts, figures, and PowerPoint slides-well-crafted stories deliver business concepts simply and powerfully.
Item Description:Includes index.
Bibliography:Includes bibliographical references and index.
ISBN:9780814420317
0814420311
1621984702
9781621984702
1283572052
9781283572057
9786613884503
6613884502
9780814420300
0814420303
Access:Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
Physical Description:1 online resource

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