Description: Lead with a story :

Lead with a story : a guide to crafting business narratives that captivate, convince, and inspire

Forget facts, figures, and PowerPoint slides-well-crafted stories deliver business concepts simply and powerfully.

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Bibliographic Details
Main Author:	Smith, Paul, 1967 July 3-
Format:	eBook
Language:	English
Published:	New York : American Management Association, ©2012.
Subjects:	Communication in management. Storytelling. Leadership. Organizational behavior. Communication. Narrative medicine. Corporate culture. Misinformation. elektronické knihy electronic books
ISBN:	9780814420317 0814420311 1621984702 9781621984702 1283572052 9781283572057 9786613884503 6613884502 9780814420300 0814420303
Physical Description:	1 online resource

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Description
Summary:	Forget facts, figures, and PowerPoint slides-well-crafted stories deliver business concepts simply and powerfully.
Item Description:	Includes index.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780814420317 0814420311 1621984702 9781621984702 1283572052 9781283572057 9786613884503 6613884502 9780814420300 0814420303
Access:	Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty