Effective data storytelling : how to drive change with data, narrative, and visuals

This book introduces much-needed frameworks to better clarify what it means to tell stories with data and offer helpful techniques to be more effective with data storytelling. This book takes a comprehensive look at all aspects of data storytelling--not just the visual elements, and help readers to...

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Bibliographic Details
Main Author Dykes, Brent (Author)
Format Electronic eBook
LanguageEnglish
Published Hoboken, New Jersey : John Wiley and Sons, Inc., [2020]
Subjects
Business communication.
Information visualization.
Storytelling.
elektronické knihy
electronic books
Online AccessFull text
ISBN1119615720
9781119615736
9781119615729
1119615739
9781119615712
Physical Description1 online resource (xiv, 322 pages) : illustrations (some color), portraits (some color)

Cover

Table of Contents:
  • Introduction to driving change through insight
  • Why tell stories with data?
  • The psychology of data storytelling
  • The anatomy of a data story
  • Data : the foundation of your data story
  • Narrative : the structure of your data story
  • Visuals (part 1) : setting the scenes of your data story
  • Visuals (part 2) : polishing the scenes of your data story
  • Crafting your own data story.

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