rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Effective data storytelling
    sub title: how to drive change with data, narrative, and visuals
  name:
    name part: Dykes, Brent
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: elektronické knihy
  genre: electronic books
  origin info:
    place:
      place term: nju
    date issued: 2020
    copyright date: 2020
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xiv, 322 pages) : illustrations (some color), portraits (some color)
  abstract: This book introduces much-needed frameworks to better clarify what it means to tell stories with data and offer helpful techniques to be more effective with data storytelling. This book takes a comprehensive look at all aspects of data storytelling--not just the visual elements, and help readers to develop the essential skills to communicate their insights in a more persuasive, engaging, and memorable manner through data stories.
  abstract: "Until now, most of the content on data storytelling has focused solely on data visualization best practices. However, data storytelling is much more than just effective data visualization. In particular, the powerful narrative aspects have been overlooked or only lightly covered in the marketplace. In addition, very little attention has been spent on the psychological aspects of why stories outperform statistics. This book will introduce much-needed frameworks to better clarify what it means to tell stories with data and offer helpful techniques to be more effective with data storytelling. Most of the current books associated with "data storytelling" focus primarily on just the data visualization aspects, overlooking other essential components such as narrative or audience. While they highlight the importance of communicating insights through data visualizations, they don't drill deeply into the actual storytelling and limit their coverage to a small section or short chapter. In contrast, this book takes a comprehensive look at all aspects of data storytelling--not just the visual elements. This book will: Show how to turn insights into data stories that are more engaging, persuasive, and memorable. Explain why stories are more powerful than just facts or statistics alone. Explain why our brains respond better to data stories. Shows how to avoid common data storytelling mistakes Describe the six essential elements of a data story, the four steps to structuring your findings as a data story, and the seven principles for better visual storytelling. In today's data economy, everyone must be able to communicate effectively with data. It's no longer a skill that is reserved for just data scientists and analysts. This book will help readers to develop the essential skills to communicate their insights in a more persuasive, engaging, and memorable manner through data stories. They will learn how the three core elements of data storytelling--data, narrative, and visuals--c…
  table of contents: Introduction to driving change through insight -- Why tell stories with data? -- The psychology of data storytelling -- The anatomy of a data story -- Data : the foundation of your data story -- Narrative : the structure of your data story -- Visuals (part 1) : setting the scenes of your data story -- Visuals (part 2) : polishing the scenes of your data story -- Crafting your own data story.
  note: Brent Dykes.
  note: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  note: Includes bibliographical references and index.
  subject:
    topic: Business communication
  subject:
    topic: Information visualization
  subject:
    topic: Storytelling
  related item:
    title info:
      title: Effective data storytelling
    name:
      name part: Dykes, Brent.
    origin info:
      publisher: Hoboken, New Jersey : John Wiley and Sons, Inc., [2020]
    identifier: (DLC) 2019032934
  identifier: 1119615720
  identifier: 9781119615736
  identifier: 9781119615729
  identifier: 1119615739
  identifier: 9781119615712
  identifier: https://proxy.k.utb.cz/login
  access condition: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty
  record info:
    record content source: DLC
    record creation date: 191016
    record change date: 20240717213016.0
    record identifier: kn-on1124797009
    language of cataloging:
      language term: eng