Managing packaging design for sustainable development : a compass for strategic directions

Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our businesses richer. It is an essential link between the producer and the customer, where it contributes to the positioning and presentation of a product; and on many occasions, the use of the product af...

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Bibliographic Details
Main Authors Hellström, Daniel (Author), Olsson, Annika, 1962- (Author)
Format Electronic eBook
LanguageEnglish
Published Chichester, UK : John Wiley & Sons, 2017.
Subjects
Online AccessFull text
ISBN9781119150985
1119150981
9781119151029
1119151023
9781119151036
1119151031
9781119150930
1119150930
Physical Description1 online resource (xviii, 216 pages) : illustrations

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100 1 |a Hellström, Daniel,  |e author. 
245 1 0 |a Managing packaging design for sustainable development :  |b a compass for strategic directions /  |c Daniel Hellström and Annika Olsson with contributions from Fredrik Nilsson. 
264 1 |a Chichester, UK :  |b John Wiley & Sons,  |c 2017. 
300 |a 1 online resource (xviii, 216 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our businesses richer. It is an essential link between the producer and the customer, where it contributes to the positioning and presentation of a product; and on many occasions, the use of the product after purchase. What is missing is a compass that can guide practitioners in the right direction. This is particularly so in the field of packaging where the routes you take may contradict rather than contribute to sustainable development. Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions emphasizes the need to rethink packaging system design, by presenting a strategic packaging design tool; a compass. The compass encourages you to go off-road, to develop and innovate, and to remake the packaging design solution that previously was best practice. Theory and practical applications are balanced by outlining the most crucial tenets of packaging design for sustainability and by illustrating wide range of real-life cases that will inspire and challenge the mindsets of those who apply the compass in packaging design related projects. This is a must-have book for designers, engineers, logisticians, marketers, supply chain professionals and other managers who seek guidance on sustainable solutions through packaging design. 
505 0 |a Introduction to packaging -- Sustainable development and packaging -- Designing packaging -- Introducing the compass -- The directions of the compass -- Product protection -- Material use -- Fill rate -- Apportionment -- User-friendliness -- Information and communication. 
590 |a Knovel  |b Knovel (All titles) 
650 0 |a Packaging  |x Design  |x Environmental aspects. 
650 0 |a Package goods industry. 
650 0 |a Sustainable engineering. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Olsson, Annika,  |d 1962-  |e author.  |1 https://id.oclc.org/worldcat/entity/E39PCjBHGPfPJ6KwbyyhMpwCFC 
776 0 8 |i Print version:  |t Managing packaging design for sustainable development.  |d Chichester, UK ; Hoboken, NJ : John Wiley & Sons, 2017  |z 9781119150930  |w (DLC) 2016038245  |w (OCoLC)954428619 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://app.knovel.com/hotlink/toc/id:kpMPDSDACY/managing-packaging-design?kpromoter=marc  |y Full text