Managing packaging design for sustainable development : a compass for strategic directions
Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our businesses richer. It is an essential link between the producer and the customer, where it contributes to the positioning and presentation of a product; and on many occasions, the use of the product af...
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| Main Authors | , |
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| Format | Electronic eBook |
| Language | English |
| Published |
Chichester, UK :
John Wiley & Sons,
2017.
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| Subjects | |
| Online Access | Full text |
| ISBN | 9781119150985 1119150981 9781119151029 1119151023 9781119151036 1119151031 9781119150930 1119150930 |
| Physical Description | 1 online resource (xviii, 216 pages) : illustrations |
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| Summary: | Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our businesses richer. It is an essential link between the producer and the customer, where it contributes to the positioning and presentation of a product; and on many occasions, the use of the product after purchase. What is missing is a compass that can guide practitioners in the right direction. This is particularly so in the field of packaging where the routes you take may contradict rather than contribute to sustainable development. Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions emphasizes the need to rethink packaging system design, by presenting a strategic packaging design tool; a compass. The compass encourages you to go off-road, to develop and innovate, and to remake the packaging design solution that previously was best practice. Theory and practical applications are balanced by outlining the most crucial tenets of packaging design for sustainability and by illustrating wide range of real-life cases that will inspire and challenge the mindsets of those who apply the compass in packaging design related projects. This is a must-have book for designers, engineers, logisticians, marketers, supply chain professionals and other managers who seek guidance on sustainable solutions through packaging design. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119150985 1119150981 9781119151029 1119151023 9781119151036 1119151031 9781119150930 1119150930 |
| Access: | Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty |
| Physical Description: | 1 online resource (xviii, 216 pages) : illustrations |