Patent engineering : a guide to building a valuable patent portfolio and controlling the marketplace

• Main Author: Rimai, Don, (Author)
• Format: eBook
• Language: English
• Published: Hoboken, New Jersey : Wiley-Scrivener, 2016.
• Subjects: Patent laws and legislation > United States.; Patents > Economic aspects > United States.; elektronické knihy; electronic books
• ISBN: 9781118946091; 111894609X; 9781523110292; 1523110295; 9781118946114; 1118946111; 9781118946107; 1118946103; 9781118946138; 1118946138
• Physical Description: 1 online resource
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

"Patents are a vital asset in the modern business world. They allow patent holders to introduce new products in to a market while deterring other market players from simply copying innovative features without making comparable investments in research and development. In years past, a few patents may have provided adequate protection. That is no longer the case. In today's world, it is critical that innovative companies protect the features of their products that give them a competitive advantage with a family or portfolio of patents that are strategically generated to protect the market position of the patent holder. A patent portfolio that deters competitors from introducing competitive products in a timely manner can be worth billions of dollars. Anything less than this is an expensive and possibly fatal distraction. This book provides a strategic framework for cost efficient engineering of patent portfolios that protect your investments in research and development and that extend the market advantages that these investments provide."--