Green giants : how smart companies turn sustainability into billion-dollar businesses

This book examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustainability to spur t...

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Bibliographic Details
Main Author Williams, E. Freya (Author)
Format Electronic eBook
LanguageEnglish
Published New York : AMACOM - American Management Association, [2015]
Subjects
Leadership.
Social responsibility of business.
Industrial management > Environmental aspects.
Success in business.
elektronické knihy
electronic books
Online AccessFull text
ISBN9780814436141
0814436145
9781680159127
1680159127
9780814436134
0814436137
Physical Description1 online resource

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TOC from ObalkyKnih.cz
Table of Contents:
  • Introduction: billion with a "B"
  • The iconoclastic leader
  • Disruptive innovation
  • A higher purpose
  • Built in, not bolted on
  • Mainstream appeal
  • A new behavioral contract
  • Index.

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