Green giants : how smart companies turn sustainability into billion-dollar businesses

• Main Author: Williams, E. Freya, (Author)
• Format: eBook
• Language: English
• Published: New York : AMACOM - American Management Association, [2015]
• Subjects: Leadership.; Social responsibility of business.; Industrial management > Environmental aspects.; Success in business.; elektronické knihy; electronic books
• ISBN: 9780814436141; 0814436145; 9781680159127; 1680159127; 9780814436134; 0814436137
• Physical Description: 1 online resource
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

This book examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustainability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, this book serves as a blueprint for sustainable success that anyone can follow. --