Entrepreneurship for engineers

The objective of this book is to provide future entrepreneurs in start-up companies, medium-sized enterprises, and corporations with knowledge and a set of tools that they can immediately use to develop their entrepreneurial mindset. The book has a clear focus on the needs of engineers; it covers bu...

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Bibliographic Details
Main Author: Kohlert, Helmut.
Other Authors: Fadai, Dawud., Sachs, Hans-Ulrich.
Format: eBook
Language: English
Published: München : Oldenbourg Wissenschaftsverlag, [2013]
Subjects:
Entrepreneurship.
New business enterprises.
elektronické knihy
electronic books
ISBN: 9783486769722
3486769723
1306207096
9781306207096
9781680152197
168015219X
9783486732986
Physical Description: 1 online resource (194 pages) : illustrations

Cover

Table of contents

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020 |a 9783486769722  |q (electronic bk.) 
020 |a 3486769723  |q (electronic bk.) 
020 |a 1306207096  |q (electronic bk.) 
020 |a 9781306207096  |q (electronic bk.) 
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020 |z 9783486732986 
035 |a (OCoLC)872684032  |z (OCoLC)865329758  |z (OCoLC)865652888 
100 1 |a Kohlert, Helmut. 
245 1 0 |a Entrepreneurship for engineers /  |c Prof. Dr. Helmut Kohlert, Prof. Dr.-Ing. Dawud Fadai, Prof. Hans-Ulrich Sachs. 
264 1 |a München :  |b Oldenbourg Wissenschaftsverlag,  |c [2013] 
264 4 |c ©2013 
300 |a 1 online resource (194 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 |a 1 The Spirit of Entrepreneurship; 1.1 Entrepreneurship Today; 1.1.1 Entrepreneurship -- Term out of Fashion or Imperative?; 1.1.2 The Process of Entrepreneurship; 1.2 The Entrepreneurial Ecosystem; 1.2.1 The Economic Relevance of Entrepreneurship; 1.2.2 Societal Entrepreneurial Ecosystem; 1.2.3 Personal Entrepreneurial Ecosystem; 1.3 The Entrepreneurial Mind; 1.3.1 Critical Success Factors to be an Entrepreneur; 1.3.2 Components of an Entrepreneurial Mindset; 1.3.3 Possibility of Teaching an Entrepreneurial Mind; 1.4 Entrepreneurship meets Innovation; 1.4.1 Invention, Innovation, and Imitation. 
505 8 |a 1.4.2 Entrepreneurs in the Innovation Process1.4.3 The Entrepreneur and the Commercialization of Innovations; 2 Entrepreneurship Reconsidered; 2.1 The Team as Hero; 2.1.1 Importance of Teams and the Special Role of the CEO; 2.1.2 Assembling the Management Team; 2.2 Collaboration with Others; 2.2.1 Cooperation to Achieve Common Objectives; 2.2.2 Importance of Networks; 2.3 Diagnosing the Internal Capabilities; 2.3.1 Knowing the own Strengths; 2.3.2 Knowing the Key for Market and Customer Access; 2.3.3 Appropriability and Complementary Assets; 2.4 Understanding the Industry Dynamics. 
505 8 |a 2.4.1 Indicators for Upcoming Dynamics in the Industry2.4.2 Porter's 5-Forces to Analyze the Competitive Environment; 2.4.3 Classical Competitive Analysis; 3 Building a New Business; 3.1 Walking through the Innovation Funnel; 3.1.1 Generation of a New Business Idea; 3.1.2 Pre-Field Assessment of the Business Idea; 3.2 Important Components of the Concept; 3.2.1 Turn the Innovative Idea into a Concept; 3.2.2 Innovative Market Offering meets Customer; 3.2.3 Customer Value; 3.2.4 Seizing the Entrepreneurial Opportunity; 3.3 Sales Function in the Business Building Process. 
505 8 |a 3.3.1 Development of a Sales Process3.3.2 Customer Understanding as a Critical Part of the Sales Process; 3.3.3 Addressing the Business Initiatives of the Customer; 3.3.4 Business Opportunity Analysis; 3.3.5 Sales Strategy to Win the Contract; 3.3.6 Monitoring the Execution; 3.4 The New Business Model; 3.4.1 Value Proposition as Key Concept; 3.4.2 Concept of the Business Model; 3.4.3 Outcomes of the Business Model Analysis; 3.4.4 Reflection of the Business Model with Innovations; 4 Entrepreneurial Strategies; 4.1 Strategic Thrust of the Entrepreneurial Company. 
505 8 |a 4.1.1 Entrepreneurial "Big Picture"-Perspective4.1.2 OSA-Process; 4.1.3 Leading with Key Performance Indicators; 4.2 Process of Market Segmentation; 4.2.1 Strategic Questions in the Segmentation Process; 4.2.2 Market Segmentation; 4.2.3 Targeting the Right Market Segments; 4.2.4 Differentiation and Positioning of the Market Offering; 4.3 Strategic Options for Entrepreneurs; 4.3.1 Entrepreneurial Strategies; 4.3.2 Complementary Strategies; 4.3.3 Competitive Strategies; 4.4 Back to Basics in Customer Understanding; 4.5 Developing the Entrepreneurial Strategy; 5 Formulating the Business Plan. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a The objective of this book is to provide future entrepreneurs in start-up companies, medium-sized enterprises, and corporations with knowledge and a set of tools that they can immediately use to develop their entrepreneurial mindset. The book has a clear focus on the needs of engineers; it covers business cases, experiences from entrepreneurs, and examples from industry to optimize the learning benefit. 
590 |a Knovel  |b Knovel (All titles) 
650 0 |a Entrepreneurship. 
650 0 |a New business enterprises. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Fadai, Dawud. 
700 1 |a Sachs, Hans-Ulrich. 
776 0 8 |i Print version:  |z 9781306207096 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://app.knovel.com/hotlink/toc/id:kpEEE00018/entrepreneurship-for-engineers?kpromoter=marc  |y Full text 

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