Maximum influence : the 12 universal laws of power persuasion
Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new editio...
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| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
New York :
AMACOM, American Management Association,
[2013]
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| Edition: | Second edition. |
| Subjects: | |
| ISBN: | 9780814432105 0814432107 9781680159189 1680159186 9780814432143 081443214X 9780814432099 0814432093 9814432091 9781299620070 1299620078 |
| Physical Description: | 1 online resource (vii, 247 pages) : illustrations |
Cover
Table of contents
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| 100 | 1 | |a Mortensen, Kurt W. | |
| 245 | 1 | 0 | |a Maximum influence : |b the 12 universal laws of power persuasion / |c Kurt W. Mortensen. |
| 250 | |a Second edition. | ||
| 260 | |a New York : |b AMACOM, American Management Association, |c [2013] | ||
| 300 | |a 1 online resource (vii, 247 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever. Author and renowned expert Kurt Mortensen reveals the 12 Laws of Persuasion, explaining why each law works, how to use it, and what to avoid. You will learn about the law of dissonance, the law of contrast, the law of expectation-and nine other proven principles that consciously and unconsciously propel people to act. You willalso discover how to: - Read anyone instantly - Get people to trust you instinctively - Change minds easily - And convince anyone to give you almost anything. With new case studies and cutting-edge influencing techniques, this is the ultimate guide to the art and science of getting exactly what you want-when you want. | ||
| 505 | 0 | |a Cover; Title; Copyright; Dedication; Contents; ACKNOWLEDGMENTS; INTRODUCTION: What Was I Thinking?; CHAPTER 1: I'm a Good Boss. So Why Do I Sometimes Act Like a Bad One?; CHAPTER 2: Why Don't People Heed My Sage Advice?; CHAPTER 3: Why Do I Lose My Cool in Hot Situations?; CHAPTER 4: Why Does a Good Fight Sometimes Go Bad?; CHAPTER 5: Why Can Ambition Sabotage Success?; CHAPTER 6: Why Do People Resist Change?; CHAPTER 7: Why Do Good Teams Go Bad?; CHAPTER 8: What Causes a Star to Fade?; CONCLUSION: The Aha Moment; References; Index; About the Author | |
| 590 | |a Knovel |b Knovel (All titles) | ||
| 650 | 0 | |a Persuasion (Psychology) | |
| 650 | 0 | |a Influence (Psychology) | |
| 650 | 0 | |a Success |x Psychological aspects. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 776 | 0 | 8 | |i Print version: |a Mortensen, Kurt W. |t Maximum influence. |b 2nd ed. |d New York : American Management Association, [2013] |z 9780814432099 |w (DLC) 2012047022 |w (OCoLC)820665650 |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://app.knovel.com/hotlink/toc/id:kpMITULPP2/maximum-influence-the?kpromoter=marc |y Full text |
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