Project-driven technology strategy : knowledge--technology

In today's enterprise, technology isn't about software or hardware. It's about knowledge and competence. And it's the key to creating a sustained competitive advantage for your organization. Dr. Robert McGrath's new book not only redefines technology but reshapes how to appr...

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Bibliographic Details
Main Author McGrath, Robert N.
Format Electronic eBook
LanguageEnglish
Published Newtown Square, Pa. : Project Management Institute, ©2012.
Subjects
Project management.
Information technology > Management.
Strategic planning.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781935589730
1935589733
9781628700312
1628700319
9781935589570
1935589571
1628252847
9781628252842
Physical Description1 online resource

Cover

Table of Contents:
  • pt. 1. Technological innovation and evolutionary theories
  • Entrepreneurship and technological innovation
  • Technology life cycles
  • Product life cycles
  • Industry life cycles
  • pt. 2. Strategic management and technology
  • Sustainable competitive advantage
  • Strategic analysis
  • Supply chain organization
  • pt. 3. Business strategy and project strategy
  • Capitalism and capital appreciation
  • Capitalizing projects
  • Project management knowledge areas 1
  • Project management knowledge areas 2
  • Project strategies for generic competitive advantage
  • pt. 4. Managing multiple projects
  • Dynamic innovation capability
  • Corporate renewal
  • The global context
  • Summary and conclusion
  • Appendix : study of electric vehicles 1993-1995.

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