Project-driven technology strategy : knowledge--technology

• Main Author: McGrath, Robert N.
• Format: eBook
• Language: English
• Published: Newtown Square, Pa. : Project Management Institute, ©2012.
• Subjects: Project management.; Information technology > Management.; Strategic planning.; elektronické knihy; electronic books
• ISBN: 9781935589730; 1935589733; 9781628700312; 1628700319; 9781935589570; 1935589571; 1628252847; 9781628252842
• Physical Description: 1 online resource
• Item Description: Title from title screen.; Dash in title appears as double arrow.
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

In today's enterprise, technology isn't about software or hardware. It's about knowledge and competence. And it's the key to creating a sustained competitive advantage for your organization. Dr. Robert McGrath's new book not only redefines technology but reshapes how to approach the age-old challenges of fostering innovation, growing entrepreneurship and creating value. Described as a combination of ""a master class taught by your most thought-provoking professor"" and ""a troubleshooting session with your most trusted mentor"", this groundbreaking work uses classic economic theory from luminar