The PDMA handbook of new product development

• Other Authors: Kahn, Kenneth B. (Editor), Kay, Sally Evans (Editor), Slotegraaf, Rebecca (Editor), Uban, Steve (Editor)
• Format: Electronic eBook
• Language: English
• Published: Hoboken, N.J. : Wiley, ©2013.
• Edition: Third edition.
• Subjects: Product management > United States > Handbooks, manuals, etc.; elektronické knihy; electronic books
• ISBN: 9781118418086; 1118418085; 9781118415498; 1118415493; 9781118433256; 1118433254; 9781118466438; 1118466438; 9781118466445; 1118466446; 9781523115457; 1523115459; 9780470648209; 0470648201; 9781118466421; 111846642X
• Physical Description: 1 online resource (xii, 492 pages) : illustrations
• Item Description: Includes index.
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

The bible of new product development is now updated with the latest information from the Product Development and Management Association (PDMA). Containing the entire PDMA ""Body of Knowledge"" needed for passing its professional certification exam, this handbook covers all areas of new product development, providing project managers and engineers with reliable information on best practices in a wide range of industries, from heavy manufacturing to the service sector. The new edition features 50 percent new and updated material, including such topics as virtual product development, globalizatio.