Innovation generation : how to produce creative and useful scientific ideas

"Whether you are a student or an established scientist, researcher, or engineer, you can learn to be more innovative. In Innovation Generation, internationally renowned physician and scientist Roberta Ness provides all the tools you need to cast aside your habitual ways of navigating the every-...

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Bibliographic Details
Main Author Ness, Roberta B.
Format Electronic eBook
LanguageEnglish
Published Oxford ; New York, N.Y. : Oxford University Press, USA, 2012.
Subjects
Creative ability in science.
Science > Study and teaching.
Creative thinking > Study and teaching.
Creative ability.
Science.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781621985808
1621985806
1283427834
9781283427838
0199892601
9780199892600
0199892598
9780199892594
9786613427830
6613427837
0199929955
9780199929955
Physical Description1 online resource (262 pages)

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Table of Contents:
  • Don't read this book
  • It all depends on how you look at it
  • Overcoming frames
  • Say it like you mean it
  • Overcoming metaphors
  • Check this out!
  • Becoming a keener observer
  • How biased are you?
  • Overcoming bias
  • The brain and creativity : the seat of inspiration
  • The brain and creativity : getting out in front
  • The joy of science
  • Asking the right question
  • How is a marriage like a natchbox?
  • Flip it!
  • A man walked into a bar
  • The power of group intelligence
  • Getting the most from a group
  • Incubation
  • Testing your idea
  • That right idea
  • The stodginess of science
  • Overcoming the stodginess of science
  • Innovation incubators.

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