Guide to the engineering management body of knowledge.
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| Corporate Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
New York, N.Y. (ASME, Three Park Avenue. New York, NY 10016) :
American Society of Mechanical Engineers,
©2010.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9780791802991 079180299X |
| Physical Description | 1 online resource (395 pages) : illustrations |
Cover
Table of Contents:
- 1. Market research, assessment and forecasting
- 2. Strategic planning and change management
- 3. Product, service and process development
- 4. Engineering projects and process management
- 5. Financial resource management
- 6. Marketing, sales and communications management
- 7. Leadership and organizational management
- 8. Professional responsibility, ethics and legal issues.