Guide to the engineering management body of knowledge.

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Bibliographic Details
Corporate Author American Society of Mechanical Engineers
Format Electronic eBook
LanguageEnglish
Published New York, N.Y. (ASME, Three Park Avenue. New York, NY 10016) : American Society of Mechanical Engineers, ©2010.
Subjects
Online AccessFull text
ISBN9780791802991
079180299X
Physical Description1 online resource (395 pages) : illustrations

Cover

Table of Contents:
  • 1. Market research, assessment and forecasting
  • 2. Strategic planning and change management
  • 3. Product, service and process development
  • 4. Engineering projects and process management
  • 5. Financial resource management
  • 6. Marketing, sales and communications management
  • 7. Leadership and organizational management
  • 8. Professional responsibility, ethics and legal issues.