Selling project management to senior executives : framing the moves that matter

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Bibliographic Details
Main Author	Thomas, Janice, 1959-
Corporate Author	Project Management Institute
Other Authors	Delisle, Connie L., 1965-, Jugdev, Kam, 1956-
Format	Electronic eBook
Language	English
Published	Newtown Square, Pa. : Project Management Institute, ©2002.
Subjects	Project management. Selling. Executives. Leadership. Organizational change. Persuasion (Psychology) elektronické knihy electronic books
Online Access	Full text
ISBN	9781628700558 1628700556 1880410958 9781880410950
Physical Description	1 online resource (vii, 158 pages) : illustrations

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Table of Contents:

Study background
Study methodology
Phase I findings : why is it difficult to sell project management to senior executives?
Phase II findings : demographics and practice
Phase II findings : how do you sell project management to senior executives?
Insights and future research directions
Appendix A. Phase I interview instrument
Appendix B. Phase II survey instrument
Appendix C. Summary tables of phase II survey data.