Selling project management to senior executives : framing the moves that matter

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Bibliographic Details
Main Author: Thomas, Janice, 1959-
Corporate Author: Project Management Institute.
Other Authors: Delisle, Connie L., 1965-, Jugdev, Kam, 1956-
Format: eBook
Language: English
Published: Newtown Square, Pa. : Project Management Institute, ©2002.
Subjects:
Project management.
Selling.
Executives.
Leadership.
Organizational change.
Persuasion (Psychology)
elektronické knihy
electronic books
ISBN: 9781628700558
1628700556
1880410958
9781880410950
Physical Description: 1 online resource (vii, 158 pages) : illustrations

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Table of contents

LEADER 04291cam a2200469 a 4500
001 kn-ocn659560460
003 OCoLC
005 20240717213016.0
006 m o d
007 cr cn|||||||||
008 100830s2002 paua ob 000 0 eng d
040 |a OUN  |b eng  |e pn  |c OUN  |d SFB  |d COO  |d CEF  |d OCLCQ  |d E7B  |d B24X7  |d OCLCQ  |d OCLCF  |d KNOVL  |d OCLCQ  |d STF  |d AZK  |d OCLCQ  |d UAB  |d OCLCQ  |d MNU  |d MERER  |d OCLCO  |d OCLCQ  |d EZ9  |d RRP  |d AU@  |d OCLCQ  |d VT2  |d S9I  |d OCLCO  |d OCLCA  |d OCLCO  |d OCLCQ  |d OCL  |d OCLCO  |d OCLCL  |d OCLCQ  |d OCLCL 
020 |a 9781628700558  |q (electronic bk.) 
020 |a 1628700556  |q (electronic bk.) 
020 |z 1880410958 
020 |z 9781880410950 
035 |a (OCoLC)659560460  |z (OCoLC)243592079  |z (OCoLC)662595606  |z (OCoLC)765819564  |z (OCoLC)961648778  |z (OCoLC)962615992  |z (OCoLC)1047530177  |z (OCoLC)1058118803  |z (OCoLC)1103251392  |z (OCoLC)1129365659 
100 1 |a Thomas, Janice,  |d 1959-  |1 https://id.oclc.org/worldcat/entity/E39PCjqW3rvGhYvJrFvGwjX36X 
245 1 0 |a Selling project management to senior executives :  |b framing the moves that matter /  |c Janice Thomas, Connie L. Delisle, Kam Jugdev ; with the assistance of Pamela Buckle. 
260 |a Newtown Square, Pa. :  |b Project Management Institute,  |c ©2002. 
300 |a 1 online resource (vii, 158 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references (pages 147-151). 
505 0 |a Study background -- Study methodology -- Phase I findings : why is it difficult to sell project management to senior executives? -- Phase II findings : demographics and practice -- Phase II findings : how do you sell project management to senior executives? -- Insights and future research directions -- Appendix A. Phase I interview instrument -- Appendix B. Phase II survey instrument -- Appendix C. Summary tables of phase II survey data. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 8 |a Annotation  |b The perception that senior executives are not fully on board with project management in their organizations naturally leads to the question "How do you get them on board?" In this pertinent book by Janice Thomas et al., the authors report the results of their research on this topic. In phase I of the study, they address the question "Why is it difficult to sell Project Management to senior executives?" and in phase II they address the "How to sell?" question. Based on a perspective that senior executives focus at a strategic level, and view project management as tactical, phase I deals with the misalignment of perceived value between the "seller" and the senior executive. Phase II is addressed in the context of eight models, where the success factors are compared and contrasted. The eight models the authors describe are: -- General selling base model -- Very successful selling base model -- Project personnel selling model -- Very Successful project personnel selling model -- Consultant selling model -- Very successful consultant selling model -- Very unsuccessful selling model -- Senior executive model In each case, parameters that were explored are reported and those that exhibit a statistically significant explanation are highlighted. 
590 |a Knovel  |b Knovel (All titles) 
650 0 |a Project management. 
650 0 |a Selling. 
650 0 |a Executives. 
650 0 |a Leadership. 
650 0 |a Organizational change. 
650 0 |a Persuasion (Psychology) 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Delisle, Connie L.,  |d 1965-  |1 https://id.oclc.org/worldcat/entity/E39PCjCpBHVYkq3gg7ygkcXQmb 
700 1 |a Jugdev, Kam,  |d 1956-  |1 https://id.oclc.org/worldcat/entity/E39PCjFDXjhCJ9WdXX7KdQfF83 
710 2 |a Project Management Institute. 
776 0 8 |i Print version:  |a Thomas, Janice, 1959-.  |t Selling project management to senior executives.  |d Newtown Square, Pa. : Project Management Institute, ©2002  |z 1880410958  |w (DLC) 2002036748  |w (OCoLC)50761035 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://app.knovel.com/hotlink/toc/id:kpSPMSEFM2/selling-project-management?kpromoter=marc  |y Full text 

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