Mass customization information systems in business

• Other Authors: Blecker, Thorsten., Friedrich, Gerhard.
• Format: eBook
• Language: English
• Published: Hershey PA : Idea Group Reference, ©2007.
• Subjects: Flexible manufacturing systems.; Product management.; Customer relations.; Consumers' preferences.; elektronické knihy; electronic books
• ISBN: 1599040417; 9781599040417; 9781621989400; 1621989402; 9781599040394; 1599040395; 1280843616; 9781280843617; 9786610843619; 6610843619
• Physical Description: 1 online resource (xvii, 313 pages)
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in making the strategy function efficiently in order to support the business processes required for manufacturing individualized products"--Provided by publisher.