Packaging sustainability : tools, systems and strategies for innovative package design

How to take the lead with sustainable packaging design solutions. With initiatives like the Wal-Mart Scorecard in the U.S. and the E.U.'s Packaging Directive, delivering sustainable packaging is now an integral part of today's global competitive market. Written by experts from a wide varie...

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Bibliographic Details
Main Author Jedlicka, Wendy, 1959-
Other Authors Amel, Elise L.
Format Electronic eBook
LanguageEnglish
Published Hoboken, N.J. : John Wiley & Sons, ©2009.
Subjects
Online AccessFull text
ISBN9780470412237
0470412232
1282112937
9781282112933
9780470246696
0470246693
Physical Description1 online resource (xviii, 346 pages) : illustrations

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100 1 |a Jedlicka, Wendy,  |d 1959-  |1 https://id.oclc.org/worldcat/entity/E39PCjCVRjgM3VKK8XkgcGyQVP 
245 1 0 |a Packaging sustainability :  |b tools, systems and strategies for innovative package design /  |c Wendy Jedlicka ; with Elise L. Amel [and others]. 
260 |a Hoboken, N.J. :  |b John Wiley & Sons,  |c ©2009. 
300 |a 1 online resource (xviii, 346 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Title from title screen. 
504 |a Includes bibliographical references and index. 
505 0 |a 1. Taking the first step : Consumption and renewal -- Choices, choices, choices -- Nearly all new products fail -- Taking responsibility and thriving -- A taste of things to come -- Making the business case -- 2. Mechanics of human behavior : Assumption vs. data -- Inside the consumer -- The nitty gritty of collecting data -- Wrapping it up -- 3. Marketing and truth : The consumer relationship -- Ethics-based marketing and business -- Package as bridge or barrier -- Thing or service? -- Eco-labeling and eco-marketing claims -- Speaking the truth, and meaning it -- How to get it right -- The package/product team -- How to create an eco-package in three easy steps -- 4. Laws and economics : The changing landscape: laws and regulations -- Regulations around the globe -- A path forward -- Unwrapping global packaging: trade and policy -- The scope of global trade in packaging -- The scope of environmental impact of packaging -- Looking forward -- 5. Systems thinking : The systems view -- Bridging the gap with systems -- Systems and design -- Package as a system -- Adapt to the environment -- Properties of systems -- Taking advantage of the systems view -- Biomimicry -- Permaculture principles in design -- Change management -- Technical approaches -- Systems approaches -- The next level in the picture -- Your nearest advantage may be behind you -- Innovation heuristics -- 6. Materials and processes : Paper or plastic? Neither! -- What are we trashing -- Paper -- Alternative paper -- Plastics -- Metals -- Glass -- Energy changes everything -- Printing -- The wonderful world of waste -- 7. Innovation toolbox : Eco-packaging in three east steps -- Definition of sustainable packaging -- Consumer's shopping list for positive change -- Innovation heuristics -- Fair trade essentials -- Overview of environmental marketing claims -- Eco seals, certifications, and claims -- Materials choices at a glance -- Eco-resources at a glance -- Glossary of basic packaging terminology. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 |a How to take the lead with sustainable packaging design solutions. With initiatives like the Wal-Mart Scorecard in the U.S. and the E.U.'s Packaging Directive, delivering sustainable packaging is now an integral part of today's global competitive market. Written by experts from a wide variety of fields, here is a comprehensive, single source of actionable information that enables everyone involved in the design and development process to make smart, informed decisions, opening new possibilities for creating truly innovative solutions. Wendy Jedlicka, CPP (Roseville, MN) is President of Jedlicka. 
590 |a Knovel  |b Knovel (All titles) 
650 0 |a Packaging. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
700 1 |a Amel, Elise L. 
776 0 8 |i Print version:  |a Jedlicka, Wendy, 1959-  |t Packaging sustainability.  |d Hoboken, N.J. : John Wiley & Sons, ©2009  |z 9780470246696  |z 0470246693  |w (DLC) 2008013183  |w (OCoLC)181603228 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://app.knovel.com/hotlink/toc/id:kpPSTSSIP2/packaging-sustainability-tools?kpromoter=marc  |y Full text