Demystifying marketing : a guide to the fundamentals for engineers
The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given.
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| Main Author | |
|---|---|
| Corporate Author | |
| Format | Electronic eBook |
| Language | English |
| Published |
London :
Institution of Engineering and Technology,
2007.
|
| Series | IET management of technology series ;
23. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781615833252 1615833250 9780863418068 0863418066 |
| Physical Description | 1 online resource (xiv, 200 pages) : illustrations |
Cover
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | kn-ocn314293336 | ||
| 003 | OCoLC | ||
| 005 | 20240717213016.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 100520s2007 enka o 001 0 eng d | ||
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| 020 | |a 9781615833252 |q (electronic bk.) | ||
| 020 | |a 1615833250 |q (electronic bk.) | ||
| 020 | |a 9780863418068 |q (electronic bk.) | ||
| 020 | |a 0863418066 |q (electronic bk.) | ||
| 035 | |a (OCoLC)314293336 |z (OCoLC)505834183 |z (OCoLC)623469109 |z (OCoLC)664111764 |z (OCoLC)1058078319 | ||
| 100 | 1 | |a Forsyth, Patrick. | |
| 245 | 1 | 0 | |a Demystifying marketing : |b a guide to the fundamentals for engineers / |c Patrick Forsyth. |
| 260 | |a London : |b Institution of Engineering and Technology, |c 2007. | ||
| 300 | |a 1 online resource (xiv, 200 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a IET management of technology series ; |v 23 | |
| 500 | |a Includes index. | ||
| 500 | |a Title from title screen. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | |a The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given. | ||
| 590 | |a Knovel |b Knovel (All titles) | ||
| 650 | 0 | |a Engineering services marketing. | |
| 650 | 0 | |a Engineering |x Management. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 710 | 2 | |a Institution of Engineering and Technology. | |
| 776 | 0 | 8 | |i Print version: |a Forsyth, Patrick. |t Demystifying marketing. |d London : Institution of Engineering and Technology, 2007 |z 9780863418068 |w (OCoLC)173499671 |
| 830 | 0 | |a IET management of technology series ; |v 23. | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://app.knovel.com/hotlink/toc/id:kpDMAGFE0Q/demystifying-marketing-a?kpromoter=marc |y Full text |