Demystifying marketing : a guide to the fundamentals for engineers
The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given.
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| Main Author | |
|---|---|
| Corporate Author | |
| Format | Electronic eBook |
| Language | English |
| Published |
London :
Institution of Engineering and Technology,
2007.
|
| Series | IET management of technology series ;
23. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9781615833252 1615833250 9780863418068 0863418066 |
| Physical Description | 1 online resource (xiv, 200 pages) : illustrations |
Cover
| Summary: | The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given. |
|---|---|
| Item Description: | Includes index. Title from title screen. |
| ISBN: | 9781615833252 1615833250 9780863418068 0863418066 |
| Access: | Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty |
| Physical Description: | 1 online resource (xiv, 200 pages) : illustrations |