Marketing green buildings : guide for engineering, construction and architecture
Annotation
Saved in:
| Main Author | |
|---|---|
| Format | Electronic eBook |
| Language | English |
| Published |
Lilburn, GA : Boca Raton, FL :
Fairmont Press ; Distributed by Taylor & Francis,
©2006.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 0881735280 9780881735284 0849393817 9780849393815 0881735299 9780881735291 9781601198112 1601198116 |
| Physical Description | 1 online resource (x, 251 pages) : illustrations |
Cover
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 001 | kn-ocm68931616 | ||
| 003 | OCoLC | ||
| 005 | 20240717213016.0 | ||
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| 042 | |a pcc |a dlr | ||
| 100 | 1 | |a Yudelson, Jerry. | |
| 245 | 1 | 0 | |a Marketing green buildings : |b guide for engineering, construction and architecture / |c Jerry Yudelson. |
| 260 | |a Lilburn, GA : |b Fairmont Press ; |a Boca Raton, FL : |b Distributed by Taylor & Francis, |c ©2006. | ||
| 300 | |a 1 online resource (x, 251 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (page 246) and index. | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty | ||
| 520 | 8 | |a Annotation |b Engineers, architects and contractors seeking to expand their involvement in the green buildings market need a firm grounding in the marketing strategies and tactics which are being used most successfully in this specialized and growing field. This book is intended to serve as an effective tool for professional green building enthusiasts and advocates in presenting green design features, sustainable strategies and new products to the potential green building client. The author addresses key questions such as: How is green building marketing different from other types of professional service marketing? What tools and techniques from conventional marketing can be used to greater effect in marketing green buildings? What is the size and potential of the green buildings market? And how should a firm position itself to succeed in this growing marketplace? You'll find clear descriptions of successful strategies and approaches to marketing and selling green building-related services, as well as up-to-date information on the role of LEED® in green building projects. | |
| 505 | 0 | 0 | |g Machine generated contents note: |g 1. |t Introduction -- |g 2. |t Today's green building market -- |g 3. |t Industry growth to date -- |g 4. |t Forecasting demand for green buildings -- |g 5. |t business case for green buildings -- |g 6. |t Experiences of green marketing -- |g 7. |t Vertical markets for green building -- |g 8. |t Demand for green building measures -- |g 9. |t Understanding marketing strategies -- |g 10. |t Understanding segmentation, targeting, positioning and differentiation -- |g 11. |t Selling green buildings -- |g 12. |t Marketing green developments -- |g 13. |t Looking to the future : sustainable engineering design -- |g 14. |t Marketing services for LEED-EB projects -- |g 15. |t Marketing services for LEED-CI projects -- |g 16. |t Marketing services for future LEED products -- |g 17. |t role of the professional engineer in Energy Star -- |g 18. |t Forecasts of demand for LEED projects. |
| 590 | |a Knovel |b Knovel (All titles) | ||
| 650 | 0 | |a Green marketing. | |
| 650 | 0 | |a Sustainable buildings |x Marketing. | |
| 650 | 0 | |a Architectural services marketing. | |
| 650 | 0 | |a Architects and builders |x Certification. | |
| 650 | 0 | |a Construction industry. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 776 | 0 | 8 | |i Print version: |a Yudelson, Jerry. |t Marketing green buildings. |d Lilburn, GA : Fairmont Press ; Boca Raton, FL : Distributed by Taylor & Francis, ©2006 |z 0881735280 |z 0849393817 |w (DLC) 2005058224 |w (OCoLC)62888370 |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=https://app.knovel.com/hotlink/toc/id:kpMGBGECA1/marketing-green-buildings?kpromoter=marc |y Full text |