Generating buy-in : mastering the language of leadership

Crafting a strategic story that projects a positive future to your audience; speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners; and putting the language to work in service of your goal - whether the goal is to raise sales, inspire a work force, or...

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Bibliographic Details
Main Author Walton, Mark S., 1950-
Format Electronic eBook
LanguageEnglish
Published New York : American Management Association, ©2004.
Subjects
Communication in management.
Leadership.
Persuasion (Psychology)
elektronické knihy
electronic books
Online AccessFull text
ISBN0814427669
9780814427668
9781621983507
1621983501
0814407889
9780814407882
0814406889
Physical Description1 online resource (xviii, 108 pages)

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Table of Contents:
  • Part I. Understanding the language of buy-in
  • What triggers buy-in?
  • Every leader tells a story
  • How strategic stories will get you twenty-first century buy-in
  • Part II. Speaking the language of buy-in
  • Framework for buy-in
  • Developing your strategic story
  • Rule of three
  • When the going gets tough, the smart get buy-in
  • Charisma quotient
  • Best evidence
  • Part III. Putting the language to work
  • Using the tools of buy-in
  • Now it's your turn
  • Questions executives ask.

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