Generating buy-in : mastering the language of leadership

"Generating Buy-In will help you master the powerful language that breeds commitment. Filled with dozens of examples of individuals and organizations that excel at persuading people to believe, do, or buy - from Abraham Lincoln to Jack Welch, from the U.S. Army to Coca-Cola - Generating Buy-In...

Full description

Saved in:
Bibliographic Details
Main Author: Walton, Mark S., 1950-
Format: eBook
Language: English
Published: New York : American Management Association, ©2004.
Subjects:
Communication in management.
Leadership.
Persuasion (Psychology)
elektronické knihy
electronic books
ISBN: 0814427669
9780814427668
9781621983507
1621983501
0814407889
9780814407882
0814406889
Physical Description: 1 online resource (xviii, 108 pages)

Cover

Table of contents

LEADER 03751cam a2200445 a 4500
001 kn-ocm53482029
003 OCoLC
005 20240717213016.0
006 m o d
007 cr cn|||||||||
008 031121s2004 nyu ob 001 0 eng d
040 |a N$T  |b eng  |e pn  |c N$T  |d OCLCQ  |d YDXCP  |d OCLCQ  |d OCLCG  |d OCLCQ  |d TUU  |d OCLCQ  |d B24X7  |d TNF  |d NTE  |d GRPVE  |d OCLCQ  |d KNOVL  |d UV0  |d QE2  |d DKDLA  |d ADU  |d E7B  |d OCLCO  |d ZCU  |d KNOVL  |d OCLCF  |d OCLCQ  |d NLGGC  |d KNOVL  |d OCLCQ  |d SLY  |d OCLCQ  |d AZK  |d CNNLC  |d COCUF  |d AGLDB  |d CNNOR  |d UAB  |d CCO  |d MOR  |d PLS  |d PIFBR  |d OTZ  |d OCLCQ  |d JBG  |d OCLCQ  |d SAV  |d WY@  |d U3W  |d LUE  |d UUM  |d STF  |d BRL  |d WRM  |d VNS  |d OCLCQ  |d VTS  |d NRAMU  |d MUO  |d MOQ  |d OCLCQ  |d INT  |d VT2  |d TOF  |d OCLCQ  |d COO  |d G3B  |d TKN  |d S9I  |d INARC  |d OCLCO  |d OCLCQ  |d IOY  |d OCLCQ  |d OCLCO  |d OCLCL  |d OCLCQ 
020 |a 0814427669  |q (electronic bk.) 
020 |a 9780814427668  |q (electronic bk.) 
020 |a 9781621983507  |q (electronic bk.) 
020 |a 1621983501  |q (electronic bk.) 
020 |z 0814407889  |q (print) 
020 |z 9780814407882  |q (print) 
020 |z 0814406889 
035 |a (OCoLC)53482029  |z (OCoLC)228113597  |z (OCoLC)478216093  |z (OCoLC)531098359  |z (OCoLC)614671519  |z (OCoLC)646729349  |z (OCoLC)722341537  |z (OCoLC)728030180  |z (OCoLC)880335078  |z (OCoLC)888534934  |z (OCoLC)961655365  |z (OCoLC)962601848  |z (OCoLC)1037430895  |z (OCoLC)1037525188 
100 1 |a Walton, Mark S.,  |d 1950-  |1 https://id.oclc.org/worldcat/entity/E39PCjF3J74txHppMQBDm3PgfC 
245 1 0 |a Generating buy-in :  |b mastering the language of leadership /  |c Mark S. Walton ; foreword by William Ury. 
260 |a New York :  |b American Management Association,  |c ©2004. 
300 |a 1 online resource (xviii, 108 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
505 0 0 |g Part I. Understanding the language of buy-in --  |t What triggers buy-in? --  |t Every leader tells a story --  |t How strategic stories will get you twenty-first century buy-in --  |g Part II. Speaking the language of buy-in --  |t Framework for buy-in --  |t Developing your strategic story --  |t Rule of three --  |t When the going gets tough, the smart get buy-in --  |t Charisma quotient --  |t Best evidence --  |g Part III. Putting the language to work --  |t Using the tools of buy-in --  |t Now it's your turn --  |t Questions executives ask. 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty 
520 1 |a "Generating Buy-In will help you master the powerful language that breeds commitment. Filled with dozens of examples of individuals and organizations that excel at persuading people to believe, do, or buy - from Abraham Lincoln to Jack Welch, from the U.S. Army to Coca-Cola - Generating Buy-In gives you a revolutionary yet practical approach to 
520 8 |a Crafting a strategic story that projects a positive future to your audience; speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners; and putting the language to work in service of your goal - whether the goal is to raise sales, inspire a work force, or win a Presidential election."--Jacket 
590 |a Knovel  |b Knovel (All titles) 
650 0 |a Communication in management. 
650 0 |a Leadership. 
650 0 |a Persuasion (Psychology) 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 0 8 |i Print version:  |a Walton, Mark S., 1950-  |t Generating buy-in.  |d New York : American Management Association, ©2004  |z 0814407889  |w (DLC) 2003011093  |w (OCoLC)52269887 
856 4 0 |u https://proxy.k.utb.cz/login?url=https://app.knovel.com/hotlink/toc/id:kpGBMLL002/generating-buy-in?kpromoter=marc  |y Full text 

Similar Items