Generating buy-in : mastering the language of leadership

• Main Author: Walton, Mark S., 1950-
• Format: eBook
• Language: English
• Published: New York : American Management Association, ©2004.
• Subjects: Communication in management.; Leadership.; Persuasion (Psychology); elektronické knihy; electronic books
• ISBN: 0814427669; 9780814427668; 9781621983507; 1621983501; 0814407889; 9780814407882; 0814406889
• Physical Description: 1 online resource (xviii, 108 pages)
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

"Generating Buy-In will help you master the powerful language that breeds commitment. Filled with dozens of examples of individuals and organizations that excel at persuading people to believe, do, or buy - from Abraham Lincoln to Jack Welch, from the U.S. Army to Coca-Cola - Generating Buy-In gives you a revolutionary yet practical approach to
Crafting a strategic story that projects a positive future to your audience; speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners; and putting the language to work in service of your goal - whether the goal is to raise sales, inspire a work force, or win a Presidential election."--Jacket