The leader as communicator : strategies and tactics to build loyalty, focus effort, and spark creativity

• Main Author: Mai, Robert P.
• Corporate Author: Amacom.
• Other Authors: Akerson, Alan, 1945-
• Format: eBook
• Language: English
• Published: New York : AMACOM, American Management Association, ©2003.
• Subjects: Communication in management.; Communication in organizations.; Leadership.; elektronické knihy; electronic books
• ISBN: 0814427162; 9780814427163; 9781621983521; 1621983528; 0814407404; 9780814407400
• Physical Description: 1 online resource (xi, 276 pages)
• Access: Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty

"The Leader as Communicator examines the many communication-based roles you must master in order to maximize your effectiveness as a leader." "The Leader as Communicator presents case studies from companies including Cadillac, Emerson, and Saturn, plus dozens of examples from organizations like GE, the U.S. Army, the St. Louis Cardinals baseball team, and others. Sprinkled throughout the text are provocative quotations from Peter Drucker, Warren Bennis, Louis Gerstner, Jac Fitz-enz, William Bridges, and many other leadership experts and executives." "Packed with strategies and tactics for shaping the communications climate of your organization, the book culminates with assessment exercises that let you measure your own communication skills. You'll then know just how and where to apply specific techniques to build morale, creativity, alignment, and productivity across your entire company."--Jacket