Creating and dominating new markets

• Main Author: Meyer, Peter, 1954-
• Format: Electronic eBook
• Language: English
• Published: New York : AMACOM, ©2002.
• Subjects: New products.; Marketing.; Creative ability in business.; elektronické knihy; electronic books
• ISBN: 0814426468; 9780814426463; 9781621983668; 1621983668; 9780814406786; 0814406785
• Physical Description: 1 online resource (xii, 241 pages) : illustrations

Publisher Fact Sheet

Table of Contents:

• Part 1 Strategies for Creating and Dominating New Markets 1
• Part 2 Applications of the Strategies 111.